Day 2 of #LearnWithUsWeek is upon us folks. Today the topic is Social Media Engagement. How can your business change and change again fast with these top tips?

Here’s today’s instalment of digital skills and drills that will hopefully send a shockwave of electricity through your social media channels and set up your organisation in flashing neon lights. Has your Facebook engagement dropped? Wondering how you can better engage with your fans? Look no further, help is at hand! #TuesdayMotivation

#1 Pose a Question
If fans can relate to the question and you find a way to leverage people’s interests or needs, they’ll find it hard not to answer.

#2 Ask Fans to Make a Choice
A fun way to get your fans to engage with you is to publish a “this or that” post. Most of the time, those debates are good fun but be mindful of trolls. If you want to spark even more debate, you can always mix in a little controversy but avoid politics.

#3 Post When Your Fans Are Online
Check your Facebook Insights to find out when your audience is most active. By default, the dashboard shows data for when your fans are online.

Top tip: Posting late at night (when your fans are less active) isn’t necessarily a bad thing. There’s less competition in their feed, so the people who are active on the site are more likely to see and engage with your content. Try posting at different times to see what works best for you.

#4 Share Relevant Images
One picture is worth ten thousand words! Enough said.

#5 Engage With Other Brands
Wander the social landscape, post to other pages, and engage with brands when there’s synergy and a shared audience.

#6 Include a Call to Action
Use a call to action in every post, whether it’s to prompt a comment, share, opt in, like, RSVP, or any other action. Always tell your audience what you want them to do to encourage engagement.

#7 Boost Your Best Posts
If you have a blog post or other website content that has seen tremendous traffic, post it to your Facebook page and boost that post. Give it a modest boost of $25 and target the people who like your page and their friends.

#8 Share Industry News and Hot Topics
Even your most loyal fans are interested in more than just your business. Sharing big news from your industry will show your fans that you’re not focused solely on promoting your business.

#9 Share Content from Other Channels
Select content, videos, and images from your other social platforms (YouTube, Twitter, Instagram, Pinterest, and so on) and share the best with your Facebook fans (and vice versa).

#10 Go on, Have a Giggle
Please lighten up!  Show some personality. Don’t overthink it. Keep your audience’s interests in mind and make sure the humour is relevant and appropriate.

In the vein of practising what I preach (also see #6), I compel you, please, for the love of digital, get in touch. It can be about anything: the weather, your favourite brew or if you need more help in the area of social media engagement. You can also get more hands-on help at our Learning Week conference.  Remember we are here for additional consultancy too. Contact us to discuss.

Shout out to www.socialmediaexaminer.com