Trends
Our pick of the best articles, news and resources on the web.
SEO Best Practice
It’s day 4 of our Learn from Us Week series. Today the topic is SEO Best Practice. You may be surprised to learn that you are already well on your way. Let us help you to understand SEO and how to streamline your own approach with confidence. What is SEO Engine Optimisation? Is the implementation of strategy and […]
Content Hacks for the Win
When the imperative for innovation is constant, how can you keep things fresh and still deliver on your content strategy? We’ve got tips.
Social Media Engagement
Get some digital skills and drills that will hopefully send shock-waves through your social media channels and set up your organisation in flashing neon lights. Has your Facebook engagement dropped? Wondering how you can better engage with your fans? Look no further, help is at hand!
Getting more from Google Analytics
Day 1 of our Learn from Us Week series. Today the topic is getting better with Google Analytics. How can your business change and change again fast with these top tips.
Live from your mobile!
Streaming video has gone mobile, just like everything else in the digital world. Now it is a viable marketing option for businesses of all sizes. Learn how and why you might want to use live streaming for audience engagement.
Are you a safe harbor on these data shores?
The Safe Harbor agreement has been over turned. What should you do? Don’t panic, says the ICO.
What’s the plan Stan? 2016 marketing calendars to plan your work
At the start of the year, tactical marketers will be looking for opportunities and inspiration to liven up the year’s marketing plan. Look no further as these resources will bring you a bit of both.
Cultural Marketing in 2015: four trends from around the world
We highlight four big themes that influenced arts marketing practice across Scotland and beyond in 2015, together with examples of the inspired and inspiring campaigns that emerged in response to them – at home and further afield.
Horizon 2016 – five digital marketing trends to watch
As audiences become more digitally dependent audience engagement practice will need to keep evolving in order to stay relevant. Read our top five digital trends for 2016.
Google, Facebook and Twitter 2015 roundup for marketers
The big three digital companies have been busy innovating, so don’t get too comfortable. Even if you think you know what you’re doing on Facebook, Twitter and Google make sure you keep up to date.
Staying ahead of the social media curve
Social Ogilvy were the company that correctly predicted Facebook Zero in 2014. So when they shared their 2015 predictions, top tips and insights, we tuned right in …
This Cheat is a Winner
If you’re a marketer or an audience engagement professional who uses social media to connect with your community you should check out the Social Media Cheat Sheet.
Top trends in digital engagement for 2015
Audience engagement professionals have seen a range of new tools and techniques come into their field over the past several years. 2015 will be the year to consolidate skills and start implementing new practice to get better results for your efforts.
Content Matters
Success in content-driven marketing comes to organisations whose communications campaigns concentrate on the channels where they know their customers are active, and make the very most of those channels through the creation or curation of content that’s developed with the channel in mind.
Scotland’s new Mosaic: picking up the pieces
Knowing your customers’ postcodes unlocks a wealth of data that can help you understand their characteristics, lifestyles and behaviours. Mosaic Scotland has launched their new improved classification system and the quality and accuracy of this information has just taken a big leap forward.
Digital strategy tools – planning for better online communication
If you want to get started right away on building an effective digital strategy here are three top online tools to start with.
Starting Up a Twitter Strategy – how the Tate did it
The Tate are often used as a best practice case study in how to connect a communications strategy to digital practice and effective analytics . But even the best practitioners still have to get started somewhere.
What’s the chemical formula for clever?
The Periodic Table of Content Marketing resource breaks down the basic components of Content Marketing into seven categories – mix and match elements from the table to create the perfect marketing plan for you.