Culture Republic

Visual arts

How Relevant is My Arts Organisation? Take this self test!

Matt Lehrman speaking about audience engagement

The words vary, but the core of the question is: “Who cares about the kind of work we do?” Matt Lehrman’s self quiz will help arts organisations explore their own relevance.

The Paper Trail

Print. Integrated Marketing Mix. Print Media

What are the dos and don’ts for the look and feel of your print? and How can arts organisations make the most of print distribution? Angus White from Direct Distribution along with Fiona Garry from Tartan Ink facilitated an information-packed discussion on what role print plays today, in the digital age at October’s #1stWed. Here’s what you need to know…

Research training videos for front of house museum and gallery staff

GalleryVisitors_DNavarro_CC

As part of the Visual Art Scotland Pilot Project, Culture Republic are piloting an audience survey. It will allow participating organisations to compare their audiences with peers in Scotland and across the UK at the touch of a button. Because surveys will be administered by each organisations’ own Front of House staff or volunteers Culture Republic have produced this series of training videos for all participants on collection methodology and sampling.

Archived: Glasgow Front of House Research training for Visual Arts Scotland

As part of Culture Republic’s pilot project on museum and gallery audiences, the team are offering a free training session for all Visual Arts Scotland survey participants on collection methodology and sampling.

Archived: Edinburgh Front of House Research training for Visual Arts Scotland

As part of Culture Republic’s pilot project on museum and gallery audiences, the team are offering a free training session for all Visual Arts Scotland survey participants on collection methodology and sampling.

What’s the plan Stan? 2016 marketing calendars to plan your work

2016YroMonkey_EpicFireworks_CC

At the start of the year, tactical marketers will be looking for opportunities and inspiration to liven up the year’s marketing plan. Look no further as these resources will bring you a bit of both.

Archived: Regional Meeting: Building the Network Oban

photo: Audience  - Igorza cc 

Join Culture Republic in Oban for the third of our regional meetings across Scotland, building networks for culture and the arts and sharing practice in audience research and development from across Scotland.

Embedding equalities in the arts: The Fruitmarket Gallery

PhotoSallyJubbPhotography3

Creative Scotland has asked that all Regularly Funded Organisations should have an Equality, Diversity and Inclusion plan in place for April 2016. The Fruitmarket Gallery in Edinburgh set up their action plan in February 2014, and so we spoke to the Gallery’s Equality Officer Caitlin Page, to find out what we could learn from their approach.

Making a Splash with online sales

SplashyArty

Using targeted social media Pauline exceeded her sales targets and built a loyal social media fan base that has put her freelance artist’s enterprise on firm financial footing. Here’s how she did it.

Introducing the Culture Republic Conference: ACCESS ALL AREAS

29 October

Access All Areas is a one-day conference from Culture Republic, bringing speakers from across the UK to show that when cultural leaders, artists and entrepreneurs act in the interests of everyone, creative inspiration and engagement grows.
Edinburgh | 29 October | #CRConf15 | #OneAudience

Flashcard for Visual Arts Scotland Pilot Survey

click to download

As part of the Visual Art Scotland Pilot Project, Culture Republic are piloting a short, in-venue audience survey that will explore visitor profiles and motivations in partnership with the Audience Agency. It will allow participating organisations to compare their audiences with peers in Scotland and across the UK at the touch of a button. Some questions in the core […]

What’s next for museums?

Viktar Palstsiuk_Geneva_CC2.0

MuseumNext is an international conference series which challenges the sector to discuss the future of museums. This year our Senior Executive Deborah Hair was in Geneva to find out what the speakers and delegates from around the world had to say.

Staying ahead of the social media curve

Twitter2_byKooroshication_CC2.0

Social Ogilvy were the company that correctly predicted Facebook Zero in 2014. So when they shared their 2015 predictions, top tips and insights, we tuned right in …

Location, Location, Location

Calton Hill at sunset

The Collective Gallery’s move has transformed their audience profile, drawing in brand new audience segments and driving a vast increase in the overall visitor numbers.

Content Matters

Image of a publish button on a screen

Success in content-driven marketing comes to organisations whose communications campaigns concentrate on the channels where they know their customers are active, and make the very most of those channels through the creation or curation of content that’s developed with the channel in mind.

The missing millions: breaking down barriers to access

drawing of a wheelchair

We’ve taken a closer look at some of the practical tools and creative solutions that organisations are using to understand and connect with groups that have historically been absent or under-represented in their audience profiles.

Digital strategy tools – planning for better online communication

chalk with social logos

If you want to get started right away on building an effective digital strategy here are three top online tools to start with.

Starting Up a Twitter Strategy – how the Tate did it

The Tate are often used as a best practice case study in how to connect a communications strategy to digital practice and effective analytics . But even the best practitioners still have to get started somewhere.

Timespan – Digital Engagement in Sutherland

Sutherland’s Timespan Museum and Arts Centre is leading the way in digital audience engagement practice. Learn about two inspiring recent projects.

More than 1000 words – visual engagement on social channels

MoMA PS1’s communications director tell arts organisations how to use visual materials on social channels make connections with their audiences online.