Glasgow
Learning Week – Grow Audience & Sustainability
The Learning Week series is an opportunity to open up to fresh ways of thinking from global audience development expert Matt Lehrman.
Archived: October First Wednesday
Join us for October’s First Wednesday: The Paper Trail: Print Distribution Under The Lens – to find out how to get the most out of your print distribution to reach your target audiences, take advantage of the exposure print display gives you, and ensure your printed materials achieve maximum exposure with minimum waste.
‘Accessibility is everything, but so is communication’
The Glasgow Refugee Asylum Migrant Network (GRAMNet) film series is a celebration of diversity in Scotland. We spoke to Poppy Kohner, who co-ordinates the series along with Rebecca Kay, to find out more about the aims behind the project and how they attract such a varied audience.
What’s the plan Stan? 2016 marketing calendars to plan your work
At the start of the year, tactical marketers will be looking for opportunities and inspiration to liven up the year’s marketing plan. Look no further as these resources will bring you a bit of both.
Archived: Marketing that Works: The Brains Behind the Campaigns
An unique opportunity for Scotland’s marketers to hear from some of the most effective communications professionals working in the UK’s arts and heritage sectors today. Each of our speakers has a very different story to tell – they will share practical insights around the challenges they have faced and overcome; what has worked for them and what hasn’t, and what they have learned from their campaigns and experiences to date.
Archived: February First Wednesday Glasgow
Is your website working hard enough? Join Brian Tait this First Wednesday to find out the tips and tools for optimisation and analysis. We’ll discuss some of the most common questions and issues that trigger thoughts of a new website, and will explore some of the free (and low cost) tools available that can help you start to better understand how your existing website is performing.
Working with Glasgow Film Theatre
Glasgow Film Theatre is doing a great job of making themselves more accessible to a wide range of audiences. We worked with them to evaluate the success and reach of their existing access and equalities measures and to scope further audience groups with potential for increased engagement.
Podcast – Reaching Family Audiences in Scotland
This episode looks at families across Scotland and explores the value, which is not simply monetary, of engaging widely with families as arts participants and attendees.
Efficient target marketing
Asking the right questions and gathering useful information is key to creating efficient market segmentation. PatronBase were our Future of CRM & Ticketing event sharing their knowledge and experiences of audience segmentation for target marketing and getting the best use out of CRM systems.
Data Protection – what you need to know
Data protection is an ongoing responsibility that arts and cultural organisations need to keep on top of. The Information Commissioner’s Office were at our CRM event discussing the eight principles of the Data Protection Act 1998, and how you can put them into practice to keep both the regulator and audiences happy.
Implementing new data systems
Introducing any new system of data capture and management can feel overwhelming. Circle Interactive will be at our upcoming CRM event to discuss how to avoid the common challenges of database implementation.
CRM and the future of fundraising
Membership schemes can offer a sustainable funding stream, build a community of supporters and provide a source of regular repeat visitors for arts organisations. Successful membership schemes, however, need a strong CRM strategy behind them.
Is print dead? August’s First Wednesday
Historically, print has always been a major part of marketing spend in the cultural sector. But does it still have a place in the new digital age?
Family Arts Network Briefing Events
We’re partnering with the Family Arts Campaign to bring two briefing sessions on family engagement to Scotland.
New Mosaic For The New Scotland – February’s First Wednesday
If you want to understand your audience, you need to understand the population that your audience is drawn from. February’s First Wednesday event for Culture Republic partners explored the new Mosaic classifications, revealing how getting to know the new groups and types can help you design your programming and activity to meet and match the needs of specific population groups around you.
National Theatre of Scotland’s Tin Forest Digital Engagement
The Tin Forest was one of the National Theatre of Scotland’s (NTS) most ambitious projects to date. Part of the Glasgow 2014 Cultural Programme, it invited the people of Glasgow to retell the city’s story and to reimagine its future.
Glasgow Life’s Festivals 2014 Digital Marketing Case Study
In summer 2014 Glasgow hosted the Commonwealth Games. In parallel with the Games an ambitious line up of cultural events and activities was programmed, supported by creative digital communications from the team behind the scenes.