As part of the Visual Art Scotland Pilot Project, Culture Republic are piloting a short, in-venue audience survey that will explore visitor profiles and motivations in partnership with The Audience Agency. It will allow participating organisations to compare their audiences with peers in Scotland and across the UK at the touch of a button.
Surveys will be administered by each organisations’ own front of house staff or volunteers. To support this effort, Culture Republic has produced a series of narrated slideshows on collection methodology and sampling.
The training has been broken up into eight separate sections. Participants are encouraged to watch the whole series. The full training can be undertaken in less than an hour; the total run time for all eight sections is 51 minutes. A text version of this training is available. Please email for a copy of this alternative format.
*The flashcard mentioned in this video is available on this page.
Who will this help?
- Front of house staff members who will be administering the survey
- Volunteers who will be administering the survey
- Managers who want to make sure their staff’s collection methodology is robust
About the Visual Arts Scotland pilot project
Culture Republic is running an audience research pilot project in partnership with the Audience Agency, helping Scotland’s museums and galleries set their audience profiles in context alongside peers across the UK. Participants become part of a Scotland-wide network of arts venues and organisations, working together to grow our collective understanding of audience behaviours, profiles and motivations around the country.
Together, we will create a new resource for everyone who shares an interest in growing visual arts audiences in Scotland. Combining postcode data, social media information and intelligence gathered through in-venue surveys, we will build a real-time, multi-dimensional picture of where, how and why people engage with the visual arts.
Main image credit: GALLERY VISITORS BY DANNY NAVARRO (CC BY-SA 2.0)