In 2011 there were one million people of pensionable age in Scotland, accounting for one in five of the total population. That figure is growing. Collectively, Scotland’s older people now account for around 5% of our audience for the arts, and there is a significant opportunity for increased engagement.

Our Population Profile on Older People is made up of three documents, covering:

• The Essentials: what you need to know about older audiences in Scotland
• Developing Audiences and Engagement
• Common Barriers to Attendance

Culture Republic Population Profiles are designed for anyone involved in marketing, programming or producing work for Scottish audiences. They put the facts at your fingertips, providing you with aggregated insights, case studies and handy links for further reading that will inform, inspire and connect you in your work to engage with populations that are local to you.