Explore our interactive map to discover the audience development opportunities on your doorstep:

Select an artform

How to use this map

Lookup address

We’ve combined data from the Scottish Household Survey, Scotland Census and TGI Surveys to reveal at a glance the differences in demography and cultural engagement across Scotland’s 32 Local Authority areas.

This resource is for anyone engaged in growing or developing audiences for culture in Scotland. Use it to discover:

• The prevalence of a particular audience group in your region: compare the levels of households with children; older populations; ethnic diversity or economic activity with the national average or with other areas of Scotland;
• The audience potential for your work: compare levels of active engagement with your artform(s) in each of Scotland’s regions;

At Culture Republic, we measure the relation between location and levels of engagement; potential and known audiences; population profiles and cultural programming, to help Scotland’s cultural organisations make informed decisions around programming, partnerships, segmentation and strategy.

Explore our other resources, or contact us for advice and support as you map, measure or grow the audiences that matter to you.