As part of the Visual Art Scotland Pilot Project, Culture Republic are piloting a short, in-venue audience survey that will explore visitor profiles and motivations in partnership with the Audience Agency. It will allow participating organisations to compare their audiences with peers in Scotland and across the UK at the touch of a button.

Some questions in the core survey have a large number of potential answers. Respondents can read faster than researchers can speak, so it may be helpful to have a flash card for respondents to refer to to speed things up. The file in this resource is designed be printed front-to-back and serve this purpose. The front includes the answers to questions 4, 5 and 9 in the pilot survey. The back includes a short summary of the Visual Arts Scotland research project and why the data is being collected.

This will help front of house staff members and volunteers who will be administering the survey.

About the Visual Arts Scotland pilot project

Culture Republic is running an audience research pilot project in partnership with the Audience Agency, helping Scotland’s museums and galleries set their audience profiles in context alongside peers across the UK. Participants become part of a Scotland-wide network of arts venues and organisations, working together to grow our collective understanding of audience behaviours, profiles and motivations around the country.

Together, we will create a new resource for everyone who shares an interest in growing visual arts audiences in Scotland. Combining postcode data, social media information and intelligence gathered through in-venue surveys, we will build a real-time, multi-dimensional picture of where, how and why people engage with the visual arts.