There are over six hundred thousand families with children living in Scotland and many of them are looking for positive, enriching family experiences that they can share. Arts and cultural events fit the bill perfectly. In 2014-15 Culture Republic trends data showed that family-friendly tickets account for £3.2 million in revenue for Scottish arts organisations. Is your organisation doing every thing it can to engage positively with families?

Our Population Profile on Families is made up of five documents, covering:

• The Essentials: what you need to know about family audiences in Scotland
• Families Welcome
• Family Types
• Working with Families
• Further Resources

Culture Republic Population Profiles are designed for anyone involved in marketing, programming or producing work for Scottish audiences. They put the facts at your fingertips, providing you with aggregated insights, case studies and handy links for further reading that will inform, inspire and connect you in your work to engage with populations that are local to you.