Culture Republic was invited to head up a session at The Space Day on Understanding Audience Engagement. Watch Board Member Colan Mehaffey‘s talk in the video above.

The talk looked at three key trends in online audience engagement that are relevant across all sectors of business:

• Moments of Truth – a self-perpetuating cycle of audience engagement from the Zero point (before people make a purchase decision) through the Ultimate (after the purchase when they share their experience online through through various platforms)
• Micro Moments – because our phones allow us to act immediately and with intention, the instant we decide whether we want to know more, go somewhere, buy or do something, becomes a key moment which marketers need to focus their campaigns around
• Lifetime Value – shifting the focus from time-limited ROI to the longer term value of an audience member’s increasing relationship with an arts organisation

Using data can help you understand your audiences better and build stronger connections. If you want to learn more about this topic or work with us to measure your online impact get in touch. We’re here to help.

The Space Day took place in Edinburgh on 23 August 2016. Billed as a day for creative professionals to explore opportunities of technological and digital developments across arts platforms, it was an opportunity to explore innovations in production, distribution, audience engagement and creative practice.

The event was a co-production between The Space and the BBC Academy. It was supported in part by Creative Scotland and was part of the Edinburgh Digital Entertainment Festival.

Check out the conversation and the highlights from the event on #TheSpaceDay.