Culture Republic recently partnered with the Family Arts Campaign, hosting two briefing sessions in Glasgow and Edinburgh on what we know about family arts engagement in Scotland and to gauge the appetite for the Campaign in Scotland.

Culture Republic set the context for the conversation by giving an in-depth look at the arts attendance patterns for the segments of the Scottish population that are most likely to be families with young people at home. Our research showed that in financial year 2013-14 the three Mosaic Scotland Groups most likely to have children in the household (Aspiring Homemakers, Domestic Success and Family Basics) made up a fifth (20%) of total marketplace of our cross-Scotland database of arts ticket purchases. Culture Republic research also showed that these groups tended to plan their arts visits early – 35% purchasing more than 28 days in advance.

The Family Arts Campaign is currently active in England and Wales but many of its resources and training are available online for users anywhere. Interested organisations in Scotland can get involved with the national Get Creative Family Arts Festival programme by listing family friendly events running during the October school holidays.

In addition, Scottish organisations can make use of the Campaign’s helpful  Family Arts Standards, a guide to help make sure arts and culture organisations are reaching their potential when it comes to what they offer for family members. Free online trainings on building and engaging with family audiences are available through a partnership with the Arts Marketing Association.

Future developments of the Family Arts Campaign in Scotland will include Culture Republic as the local delivery partner. Activity could include coordination of local Family Arts Networks. If you are interested in getting involved with one of these please do get in touch.