Celebrating Diversity with our team
We all see the world differently and that’s a good thing. Sharing ideas helps us grow as individuals and as a collective group. Our ‘Learn with Us week’ series has been all about celebrating the diverse nature within the arts and culture world – diversity in our audience, diversity in our message and the rich diversity of our teams.
One audience, many values
Whether at a theatre, an exhibition or writing a blog – we all know that everyone interprets events and information differently. However, insight helps us to shape our voice for different groups in society to be meaningful and relevant. On Monday, Paul from our team showcased the value of Google Analytics. Website analysis is a great way for understanding how audiences react towards your message. Tuesday, saw Kemi delve into the social media engagement with some useful insight into how social media opens up the world to more debate and real time information. This was a celebration of our need to be different but share our common values with others…
Just going out for the messages
Think about how you talk to your colleagues, your parents, your child or even your neighbour. We adapt our language (verbal, body, written) to whom we are talking. In our world of arts and culture marketing it’s no different. On Wednesday, Ashley nailed the value of getting a content plan in place. It’s important as part of any marketing strategy; you are thinking of how to organise your time, segment your audiences and get the most impact from your content.
SEO – computer says no
Let’s be honest, there will be some technically minded types out there reading this thinking, ‘So what?’ SEO best practice with Eva from the team served up some everyday tips on how to ensure your message reaches a wider audience. Often when you think your message is creative and brilliant, algorithms take over and the cyberspace says ‘NO’. A uniform and structured approach to keywords and content on your website will help your message gets noticed.
Here for you…
Success full teams have a ‘can-do’ approach and welcome a range of diverse opinion… people from all walks of life, with different personalities, coming together to share. The ‘Learn from Us week’ has been a great way of showcasing the wealth of knowledge within our team, for helping you grow your audience.
For November’s first Wednesday, Kathryn from our team will be presenting on Deprivation and Social Inclusion. SIMD16, a tool that can be used to invest in those areas that need it the most, and make it easier consider your own audience engagement practice in this area.
While we are on the point of diversity and displaying the “aye” in our team – I’d like to point you to The Learning Week with Matt Lehrman series. As an audience expert and strategist, Matt brings over a fresh perspective from the USA. Join us and Matt, for the jam-packed week of thought sharing and innovation coming to a city near you!