When you’ve only got 140 characters to play with, every letter counts. But how do you know if your tweets are hitting the mark?

This practical, hands-on session from expert trainer Stephanie Lindsay is designed for anyone who runs a Twitter stream or contributes to a content strategy. It will give you the skills and confidence to make sure that every tweet you write is on-target, on-message, and part of a measureable drive to build your profile in the places that matter to you.

Whether you’re struggling to manage multiple Twitter feeds or paralysed by Twitter fear, this session will get you off on the right foot for 2016:

* Make sense of metrics to find out what works – and act on it!
* Grow your audience and ROI through twitter advertising
* De-clutter your screen with the best third party tools to manage your social profiles
* Build your influence and follower base in all the right places
* Make every tweet a great tweet: tricks and tips to make every character count
* Tweet confidently! Know the etiquette; join the conversation … and know how to respond when things go wrong
* Know the tools of the trade: debunk the jargon and get to grips with moments, trends, hashtags, handles and vines
* Good, bad and ugly: review real-life examples and learn from the best and worst of the #Twittersphere

This is the first in a series of five Know How sessions from Culture Republic, providing practical insights for content marketers. Look out for future workshops covering blogging, podcasting, Instagram and more.

Just 25 places available so don’t miss out!

Agenda

1.30pm:    Registration and coffee
1.45pm:    Introduction to the platform
2:15pm:    Twitter content: Making it count!
2:45pm:    KPIs and Analytics: Let’s talk audience, engagement metrics and ROI
3:15pm:    Advertising: How to harness the power of paid social
3:45pm:    Q&A

Registration is at 1.30pm for a prompt 1.45pm start. 

About Stephanie Lindsay

Stephanie Lindsay has over 10 years agency experience within advertising and marketing, including more than seven years in the digital marketing arena. Her background covers market research and the use of traditional media, and she has a real passion for keeping up to date with all the latest digital offerings, with a focus on social media and the strategy required to ensure this channel succeeds.

As Head of Marketing at Dog, Stephanie manages a team of experts who work across PPC, social media, SEO, media buying & planning, mobile, email marketing, content and analytical work. Her own specialist experience focuses on the entertainment and sports industries, and Dog’s client list includes UEFA, DF Concerts & Events, T in the Park, Scottish Ballet, L’oreal, Scottish Enterprise and various theatre and arts venues around Scotland.

---