Strategy to grow your audience and stay sustainable with industry experts.

What you will learn:

• Open and honest assessment of your current business model and marketing strategies.
• Methods to assess impact of your events, campaigns and marketing collateral.
• Review of your audience profile and methods to gain insight.

Who Should Attend: 

Any leader, creative or marketer within the arts and culture world who wants to grow ticket sales discuss business strategy and stay sustainable despite funding and financial demands.

The Imperative of Innovation 10-11:45am

What does your audience want from YOU? This  thought-provoking conversation will provide answers to the most crucial questions you’ve wanted to ask of your audience. –I want to book now.

Learning Week Wednesday pm: 1-1 Surgeries (45 minute intensive)

An opportunity to assess your current business model and gain insight on how to grow. Chance to discuss your options with some of Scotland’s most brilliant and experienced marketing and business minds. the programme includes:–I want to book now.

• Audience Development and Business Models 1-1 with Matt Lehrman and Julie Tait
• Content Strategy 1-1 with Colan Mehaffey and Ashley Smith Hammond
• Marketing Strategy 1-1 with Martin Reynolds and Paul Hanrahan
• Research Strategy 1-1 with Professor Alan Wilson and Clair Gilchrist.

About Matt Lehrman:

The principal of Audience Avenue, Matt helps arts & cultural organisations pursue artistic relevance, audience engagement and financial sustainability. His expertise is in revealing a non-profit’s options and opportunities from the audience-side of its mission statement. Matt’s blog, AUDIENCE WANTED, is published by ArtsJournal.