with trainers Dougal Perman and Amanda Mitchell

How do you get your audience to lend you their ears and listen to your story?

Podcasts can be immediate, engaging and effective. And once you get your audience hooked, you can captivate them and communicate efficiently in a personal manner.

This practical hands on session from expert trainers Dougal Perman and Amanda Mitchell of Inner Ear is designed for anyone who is responsible for producing content, contributes to a content strategy and wants to add podcasts to their marketing arsenal. Drawing on case studies from relevant and inspiring cultural work, you will learn what makes a good podcast, consider how each episode will help your series develop and craft your story arc to appeal to your audience.

Working in groups, participants will be challenged to devise a creative response to a podcast brief. There will also be a practical element in which each group will record, edit, publish and present their own sample podcast episode.

At this session you will:

• Be inspired by effective podcast serials
• Evaluate different podcast formats
• Find out what tools you need to produce professional podcasts
• Work together to respond to a creative brief
• Get hands on experience of recording, presenting, interviewing, editing and publication

This is the second in the series of five Know How sessions from Culture Republic, providing practical insights for content marketers. Look out for future workshops covering blogging, Instagram and more.

Just 15 places available so don’t miss out!

Agenda

• 12:45 Registration & Lunch
• 13.00 Introduction, case studies, exploring the medium
• 14:00 Group game creative brief challenge
• 14:45 Break
• 15:00 Practical exercise – produce a podcast episode
• 16:30 Review and conclusion
• 17:00 Finish

Registration is at 12.45 for a prompt 13.00 start. Lunch will be provided on arrival. 

About Dougal Perman and Amanda Mitchell 

Dougal co-founded creative content communications company Inner Ear in 2000 and has produced and directed hundreds of productions for clients and Inner Ear’s own projects. He is also vice chair of the Scottish Music Industry Association, a Cultural Enterprise industry associate and an advisor to Scottish Enterprise’s Co-operative Development Scotland.

Amanda leads on the company’s audio production, including bringing the stories explored in Walking Heads’s tours to life, which include tours and treasure hunts of Glasgow music, Edinburgh comedy, architecture, cinema and history. She was also music supervisor for BBC primetime show Waterloo Road for its final two seasons.

Working with the Inner Ear team Dougal and Amanda have created content for clients including Scottish Ballet, Scottish Opera, Hebrides Ensemble, Edinburgh Quartet, Cryptic, Sub Club, The Arches, The Queens Hall, Scottish Album of the Year Award, Scottish Jazz Federation, National Review of Live Art, the National Piping Centre, Creative Scotland, Glasgow Life, Marketing Edinburgh, Tennent’s, Dewar’s, Brahma, Glenfiddich and much more.

Creative content communications company Inner Ear produces and publishes digital media in the social space for cultural, commercial and corporate clients. Working extensively in arts and culture, Inner Ear specialises in podcast and web video production, content management, music supervision and live streaming. As well as creating work for clients, Inner Ear has its own creative projects including internet radio station Radio Magnetic, audio tour experience Walking Heads and traditional music and cultural web TV channel TRADtv.

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