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Archived: The Learning Week with Matt Lehrman in Glasgow
The Learning Week in Glasgow has two workshops available to help grow your audience and stay sustainable
Two workshops to really delve deeper into the potential of your audience, your growth and your plans for tomorrow.
Who Should Attend:
Any leader, creative or marketer within the arts and culture world who wants to grow ticket sales and stay sustainable despite funding and financial demands.
What will you learn:
- Methods to build devotion, re-engage one time purchasers and reach new audiences,
- Strategy to create meaningful return on investment and an achievable mission statement ,
- How to create a framework that uncovers the options and opportunities for audience growth and a plan to achieve them.
- Workshop AM – Audiences Everywhere: Strategy to attract, sustain, cultivate & diversify your audience.
- Workshop PM – Opportunity Everywhere: Measures to review your organisations relevance and revenue . You’ll learn the 7 key connections between artistic ambition, audience engagement and financial viability.
About Matt Lehrman
The principal of Audience Avenue, Matt helps arts & cultural organisations pursue artistic relevance, audience engagement and financial sustainability. His expertise is in revealing a non-profit’s options and opportunities from the audience-side of its mission statement. Matt’s blog, AUDIENCE WANTED, is published by ArtsJournal.