“Although not a legally defined characteristic, Creative Scotland is concerned with arts engagement and socio-economic factors. There is improvement in the numbers of people attending and participating in the arts from the most deprived areas in Scotland – from 79.1% in 2007 to 85.8% in 2013, with the gap between most and least deprived areas reducing from 15% to 10% in that timescale”
(Creative Scotland, Equalities, Diversity and Inclusion Report, April 2015)*
Ally McAlpine from the Scottish Government joins us for November’s First Wednesday to introduce the newly launched Scottish Index of Multiple Deprivation 2016 (SIMD16).
During the session, Ally will explain how the tool works for finding deprived areas and inequality across Scotland. He will be joined by Kathryn Ellaway of Culture Republic, to show you how it can be used by arts and culture organisations to invest in those areas that need it the most, and consider your own audience engagement practice in this area.
At this session, Ally and Kathryn will explain:
• How the newly launched SIMD16 tool was made
• What SIMD16 can be used for (and importantly what it should not be used for)
• Key findings in SIMD16
• Case Studies from the Arts and Culture sector in Scotland
Why you should attend:
This session is for arts and culture organisations in Scotland who need to understand and/or improve inclusion from Scotland’s most deprived communities. You will hear directly from the Scottish Government and Culture Republic everything you need to understand the newly launched SIMD16 tool, and leave inspired by case studies taken from like minded organisations who have a focus on social inclusion.
Who should attend:
• Programmers and marketers interested in reaching and working with audiences from Scotland’s most deprived communities
• Learning and participation teams that want to expand their programmes
• Managers responsible for setting strategic plans and targets who want practical examples they can learn from
Agenda
12.15 – Arrival, registration, lunch
12.30 – Welcome & introduction
12.33 – Partners introduction round the room
12.35 – Ally McAlpine, Scottish Government
13.10 – Kathryn Ellaway, Culture Republic
13.45 – Q&A
14.00 – End
Meet The Speakers:
Ally McAlpine, Equality, Poverty and Social Justice Analysis, Scottish Government
Ally McAlpine is the lead statistician for SIMD working in the Communities Analysis Division with the Scottish Government. He has also worked with Central Scotland Police providing crime statistics for previous versions of SIMD. He is a graduate from Stirling University in Economics.
Kathryn Ellaway, Researcher, Culture Republic
Kathryn has worked as a Researcher for Culture Republic since 2013. In 2015, she researched and produced a Population Profile Report on Deprivation in Scotland based on the previously published SIMD12 tool and how this applies to the Arts and Culture sector in Scotland. Along the way, she had the pleasure of meeting Alastair and Maike, and is greatly appreciative of their endorsement of this publication and continued support in the move to SIMD16.
Kathryn has been using her SIMD expertise with a number of arts & culture organisations already to either quantify, or help target, socially excluded communities.Kathryn looks forward to demonstrating how this can be done at this aptly timed First Wednesday for all those who attend.
*The above statement relates to Creative Scotland’s ‘Equality Outcome 2’ which is “Opportunities to engage with, and participate in, arts, screen and creative industries, throughout the country are more inclusive and accessible to everyone”.
ABOUT FIRST WEDNESDAYS
Some of the most stimulating sessions take place when there’s the opportunity to step away from the pressure of a busy job, get together with colleagues and share learning.
That’s why we host ‘First Wednesdays’ – a series of topical, bite-sized information sessions taking place on the first Wednesday of each month.
They are an open invitation each month for our Partners and industry colleagues to regularly drop in our offices to keep up to date with ideas and examples of useful practice we’ve gathered from across the country.
It might be as simple as hearing how other people have successfully tackled the same challenges you face building profitable customer relationships and wider public engagement or learning about the raft of new tools or approaches emerging daily.
Our goal is to inspire fresh thinking, expand current networks and focus on the Most Important Thing … to build new audiences and greater engagement.
If you can’t join us in person, why not sign up for a periscope registration. You will be able to tune in remotely so you can still hear from our speakers from wherever you are!
Join the conversation #1stWed
FAQs
What can I bring to the event?
Please bring your own devices for taking notes.
Where can I contact the organiser with any questions?
If you have any questions prior to the event please contact us on [email protected]
Join us for the Learning Week
Culture Republic plays host to Matt Lehrman for The Learning Week, 31st October to November 4th, in Glasgow, Dundee and Edinburgh. Filled with workshops, 1-1 surgeries, conversation and connection, it will help your organisation develop your audience engagement to newer and greater heights.