Get under the bonnet of the very best features, functions and reports that Google Analytics has to offer in this new Masterclass event from Culture Republic.

Speed up your analysis; get straight to the data you need and make sure that you’re collecting the best, most actionable information in a session that will fine-tune every aspect of your Analytics set up and usage.

Getting the best from Analytics is surprisingly simple when you know how: and the difference that it can make to your marketing intelligence is staggering. Expert trainer Brian Tait will look at all aspects of the tool from Admin functions (Annotations, Dashboards and Alerts) and Filtering (Segments, Dimensions and removing spam) through to Conversions (goals, values, conversion funnels) to make your daily use of of Analytics more efficient, useful … and even enjoyable.

We’ll finish with an open Q&A where you can air all your burning questions about the why, how and what of Google Analytics.

Who is it for:

The session is ideally suited to those already reasonably familiar with the Google Analytics, who’d like to get more from it. While the session will provide a quick initial overview of the interface, it’s main purpose is to highlight additional features and functionality that will improve your data collection and analysis, so it’s recommended those attending do at least have a basic understanding of Google Analytics.

Those most likely to get most benefit from the session include:

● Marketers responsible for pushing out campaigns who need better data to assist in targeting and / or to assist in reporting on performance.
● Site Managers / Marketers responsible for improving overall performance of the organisation website.
● Those involved in ongoing digital strategy development, to better understand opportunities and issues.

Just 25 places available so don’t miss out! 

• Culture Republic Partners £50 (plus Vat)
• Culture Republic additional participants £25 (plus Vat)
• Standard, non Culture Republic Partner tickets £100 (plus Vat)

Please note that due to high demand we’re limiting registrations to two per organisation. As spaces are so limited we’re keen to be as fair as possible and give as many organisations as we can a chance to take part.

Agenda

12.45pm:  Registration and Coffee
1.00pm:    Overview of Analytics Interface
1.15pm:     Setup – Keeping data clean
1.45pm:    Admin Functions – Make your Analytics life easier
2.15pm:    Filtering – Dig into your data
3.00pm:   Break
3:15pm:    Conversions – Track user interactions
3:45pm:   Campaign Tracking
4.00pm:   Open Q&A
4.30pm:    End

Registration is at 12.45pm for a 1.00pm prompt start.

About Brian Tait

Brian Tait has been involved in and around the internet for 15 years, and has experienced a multitude of trends, developments, challenges and clients / companies at varying levels. From working for Public Sector organisations, a UK PLC, and a Glasgow based Digital Marketing agency, to setting up and running Aillum Ltd, clients and companies Brian has had the pleasure of working with include Whyte and Mackay, Renfrewshire Council, Littlewoods Bet Direct, Allen Carrs Easyway, Glasgow Caledonian University, Easyspace, Amchara and more.

With an interest in data and testing, Brian now spends much of his time educating others on how to setup, monitor and interpret data being collected, to help companies refine performance through a more objective lens.

 

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