Culture Republic brings you a thoroughly practical session designed for teams from arts and culture organisations with responsibility for day to day digital communications.

 Led by Dianne Greig and Deborah Hair of Culture Republic, you will be guided through the process of building a tailor made Digital Communications Plan for your organisation.

The event is designed for team working – ideally a pair of attendees per organisation will work collaboratively on a series of practical activities, however the session is equally relevant for individuals.

If you publish digital content, working with a mix of social and digital channels, this workshop will help you to:

• Understand and define your online audience: identify who you’re reaching with your digital communications and know what prompts response;
• Identify and target new audience groups: understand the impact of different digital communications channels;
• Concentrate on the communications channels that are right for you: make sure that your website and other digital channels work together,  without duplicating your efforts;
• Create an effective channel strategy: choose the best communications channel for each piece of digital content that you share;
• Make the most of the expertise in your organisation: identify easy ways to get everyone involved in gathering and sharing digital content;
• Set and measure digital communications objectives: see how other organisations have made their digital activity work for them, and how they  measure their success.

Throughout the day you are welcome to direct specific digital marketing questions or issues you may have relevant to your own organisation.

At the end of the workshop, you will take back a Digital Communications Plan ready to put into action, and a set of tools and techniques at your fingertips that will help you to target and develop your organisation’s wider communications strategy.

Feedback from previous sessions:

“We both found it very beneficial and we are eager to follow up on some of the areas covered.” Creative Stirling

“I’ve been telling my department about the course and we’re going to put ideas into practice!” Robert Burns Birthplace Museum

“It was also very good to be able to meet other folks engaged in similar tasks…with shared highs and lows. Face to face communication to learn about digital communication?  Yes, ideal.” Freelancer/Digital Archivist

Agenda

10.00    Registration, coffee, wireless signon
10.15    Introductions
10.30    Identifying digital communications priorities
11.10    Break
11.25    Focus on audiences, channels and content
13.00    Lunch
13.45    Matching styles and channels
Overcoming challenges
Developing your toolkit
14.55    Break
15.10    Piecing the plan together
Takeaway content matrix
16.00    Discussion and wrap up
16.30    FINISH

Speakers

Dianne Greig specialises in marketing, communications, digital/social media and research consultancy, and works with a variety of Scottish arts and cultural sector organisations and venues on a wide range of public engagement projects and programmes.

Deborah Hair provides digital research and intelligence consultancy to a range of clients across Scotland’s cultural sector. Deborah has a wide range of knowledge of communications within the digital sector, specialising in Social Media platforms and in depth analyses of Google Analytics, Facebook Insights and Facebook Advertising. Deborah brings a creative approach to statistical reporting, alongside her digital research.

If you know others who should attend, please feel free to forward an invitation or tell them about this event.

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