The post Asking the Right Questions Intelligence Gathering for Cultural Organisations Jan 2017 appeared first on Culture Republic.
]]>This one-day workshop will equip you with the essential know-how to take control of your research needs and help your organisation earn more; understand what works and what doesn’t; and move forward with the confidence that comes from building a full, clear picture of your customer environment.
How much research does your organisation need? Do you have the right tools and skills to make the most of the research you have? Choosing methodologies; analysing information; monitoring and tracking performance over time and against targets are all part of the process – but could you be spending your time and money more wisely to deliver more for less? Could you be using research to predict audience behaviours and identify problems in advance? These are just some of the key questions which we will address in this workshop.
You’ll learn how to use research to improve organisational focus, prioritisation and decision making. Austerity has affected every arts and cultural organisation in different ways: we’ll explore ways of stopping old practices and introducing new ones that can make your organisation more efficient, better informed and better prepared for whatever change is on your horizon.
Previous experience of research projects is not necessary.
Who should attend?
• Large or small arts & cultural organisations
• Marketing and leadership teams
• Anyone who has questions about their audience or market and wants to know how to approach getting the answers
You will learn:
• The process of conducting research
• The principles to follow for your research project to have maximum impact
• What to do at each stage of the process
• The secondary sources available to you
• The options available to you for primary research
Feedback from previous sessions:
“This was a really great session, I came away feeling challenged but inspired. Appreciated it being delivered on home turf too, nice not to travel for excellence.”
“Even though we have a course of research in place there was still plenty to take out the session and I was able to get lots of ideas for developing what we are doing.”
Lunch will be provided.
Agenda
10.45 Registration & coffee
11.00 Introductions
11.15 Why research matters & critical success factors
Research planning
12.35 Lunch
13.05 Secondary research
Choosing methodologies
14.25 Break
14.40 Analysing Data
Applying Data
15.20 Discussion and wrap up
16.00 FINISH
Speaker
Clair Gilchrist is Research Director at Culture Republic, managing a wide-ranging portfolio of market intelligence projects, data analysis and research services.She is also the project manager for Culture Republic’s Creative Lives project which focuses on learning and participation in the cultural sector.
If you know others who should attend, please feel free to forward an invitation or tell them about this event.
FAQs
What can I bring to the event?
Please bring your own electrical devices for taking notes.
Where can I contact the organiser with any questions?
If you have any questions prior to the event please contact us on [email protected]
What is the refund policy?
We have a 48hr cancellation policy. If you are unable to attend the event please let us know 48hrs in advance of the event. After this time you will not be eligible for a refund.
The post Asking the Right Questions Intelligence Gathering for Cultural Organisations Jan 2017 appeared first on Culture Republic.
]]>The post Archived: Spirit Of Christmas 2016 appeared first on Culture Republic.
]]>Time: 7 December from 3.30/4.00 – 6.00pm (For those going on to the FST 40th Anniversary event at 5.30 we’ll make sure to give you enough time to get your sleds ready for the short journey there. For those staying put. We’ll keep the party going until 6.
Venue: Divino Enoteca, 5 Merchant St, Edinburgh, EH1 2QD
Agenda: Wine, canapés, music and a chance to sit by the fire and hear a story from Santa himself
FAQs
Where can I contact the organiser with any questions?
If you have any questions prior to the event please contact us on [email protected]
The post Archived: Spirit Of Christmas 2016 appeared first on Culture Republic.
]]>The post Archived: Asking the Right Questions – Intelligence Gathering for Cultural Organisations appeared first on Culture Republic.
]]>
Culture Republic is bringing you a practical research workshop designed for arts and culture organisations, led by Clair Gilchrist, Research Director at Culture Republic.
This one-day workshop will equip you with the essential know-how to take control of your research needs and help your organisation earn more; understand what works and what doesn’t; and move forward with the confidence that comes from building a full, clear picture of your customer environment.
How much research does your organisation need? Do you have the right tools and skills to make the most of the research you have? Choosing methodologies; analysing information; monitoring and tracking performance over time and against targets are all part of the process – but could you be spending your time and money more wisely to deliver more for less? Could you be using research to predict audience behaviours and identify problems in advance? These are just some of the key questions which we will address in this workshop.
You’ll learn how to use research to improve organisational focus, prioritisation and decision making. Austerity has affected every arts and cultural organisation in different ways: we’ll explore ways of stopping old practices and introducing new ones that can make your organisation more efficient, better informed and better prepared for whatever change is on your horizon.
Previous experience of research projects is not necessary.
Who should attend?
• Large or small arts & cultural organisations
• Marketing and leadership teams
• Anyone who has questions about their audience or market and wants to know how to approach getting the answers
You will learn:
• The process of conducting research
• The principles to follow for your research project to have maximum impact
• What to do at each stage of the process
• The secondary sources available to you
• The options available to you for primary research
Feedback from previous sessions:
“This was a really great session, I came away feeling challenged but inspired. Appreciated it being delivered on home turf too, nice not to travel for excellence.”
“Even though we have a course of research in place there was still plenty to take out the session and I was able to get lots of ideas for developing what we are doing.”
Lunch will be provided.
Agenda
10.45 Registration & coffee
11.00 Introductions
11.15 Why research matters & critical success factors
Research planning
12.35 Lunch
13.05 Secondary research
Choosing methodologies
14.25 Break
14.40 Analysing Data
Applying Data
15.20 Discussion and wrap up
16.00 FINISH
Speaker
Clair Gilchrist is Research Director at Culture Republic, managing a wide-ranging portfolio of market intelligence projects, data analysis and research services.She is also the project manager for Culture Republic’s Creative Lives project which focuses on learning and participation in the cultural sector.
If you know others who should attend, please feel free to forward an invitation or tell them about this event.
FAQs
What can I bring to the event?
Please bring your own electrical devices for taking notes.
Where can I contact the organiser with any questions?
If you have any questions prior to the event please contact us on [email protected]
What is the refund policy?
We have a 48hr cancellation policy. If you are unable to attend the event please let us know 48hrs in advance of the event. After this time you will not be eligible for a refund.
The post Archived: Asking the Right Questions – Intelligence Gathering for Cultural Organisations appeared first on Culture Republic.
]]>The post Archived: November First Wednesday appeared first on Culture Republic.
]]>(Creative Scotland, Equalities, Diversity and Inclusion Report, April 2015)*
During the session, Ally will explain how the tool works for finding deprived areas and inequality across Scotland. He will be joined by Kathryn Ellaway of Culture Republic, to show you how it can be used by arts and culture organisations to invest in those areas that need it the most, and consider your own audience engagement practice in this area.
At this session, Ally and Kathryn will explain:
• How the newly launched SIMD16 tool was made
• What SIMD16 can be used for (and importantly what it should not be used for)
• Key findings in SIMD16
• Case Studies from the Arts and Culture sector in Scotland
Why you should attend:
This session is for arts and culture organisations in Scotland who need to understand and/or improve inclusion from Scotland’s most deprived communities. You will hear directly from the Scottish Government and Culture Republic everything you need to understand the newly launched SIMD16 tool, and leave inspired by case studies taken from like minded organisations who have a focus on social inclusion.
Who should attend:
• Programmers and marketers interested in reaching and working with audiences from Scotland’s most deprived communities
• Learning and participation teams that want to expand their programmes
• Managers responsible for setting strategic plans and targets who want practical examples they can learn from
Agenda
12.15 – Arrival, registration, lunch
12.30 – Welcome & introduction
12.33 – Partners introduction round the room
12.35 – Ally McAlpine, Scottish Government
13.10 – Kathryn Ellaway, Culture Republic
13.45 – Q&A
14.00 – End
Meet The Speakers:
Ally McAlpine, Equality, Poverty and Social Justice Analysis, Scottish Government
Ally McAlpine is the lead statistician for SIMD working in the Communities Analysis Division with the Scottish Government. He has also worked with Central Scotland Police providing crime statistics for previous versions of SIMD. He is a graduate from Stirling University in Economics.
Kathryn Ellaway, Researcher, Culture Republic
Kathryn has worked as a Researcher for Culture Republic since 2013. In 2015, she researched and produced a Population Profile Report on Deprivation in Scotland based on the previously published SIMD12 tool and how this applies to the Arts and Culture sector in Scotland. Along the way, she had the pleasure of meeting Alastair and Maike, and is greatly appreciative of their endorsement of this publication and continued support in the move to SIMD16.
Kathryn has been using her SIMD expertise with a number of arts & culture organisations already to either quantify, or help target, socially excluded communities.Kathryn looks forward to demonstrating how this can be done at this aptly timed First Wednesday for all those who attend.
*The above statement relates to Creative Scotland’s ‘Equality Outcome 2’ which is “Opportunities to engage with, and participate in, arts, screen and creative industries, throughout the country are more inclusive and accessible to everyone”.
ABOUT FIRST WEDNESDAYS
Some of the most stimulating sessions take place when there’s the opportunity to step away from the pressure of a busy job, get together with colleagues and share learning.
That’s why we host ‘First Wednesdays’ – a series of topical, bite-sized information sessions taking place on the first Wednesday of each month.
They are an open invitation each month for our Partners and industry colleagues to regularly drop in our offices to keep up to date with ideas and examples of useful practice we’ve gathered from across the country.
It might be as simple as hearing how other people have successfully tackled the same challenges you face building profitable customer relationships and wider public engagement or learning about the raft of new tools or approaches emerging daily.
Our goal is to inspire fresh thinking, expand current networks and focus on the Most Important Thing … to build new audiences and greater engagement.
If you can’t join us in person, why not sign up for a periscope registration. You will be able to tune in remotely so you can still hear from our speakers from wherever you are!
Join the conversation #1stWed
FAQs
What can I bring to the event?
Please bring your own devices for taking notes.
Where can I contact the organiser with any questions?
If you have any questions prior to the event please contact us on [email protected]
Culture Republic plays host to Matt Lehrman for The Learning Week, 31st October to November 4th, in Glasgow, Dundee and Edinburgh. Filled with workshops, 1-1 surgeries, conversation and connection, it will help your organisation develop your audience engagement to newer and greater heights.
The post Archived: November First Wednesday appeared first on Culture Republic.
]]>The post Archived: The Learning Week with Matt Lehrman in Edinburgh appeared first on Culture Republic.
]]>What you will learn:
Who Should Attend:
Any leader, creative or marketer within the arts and culture world who wants to grow ticket sales discuss business strategy and stay sustainable despite funding and financial demands.
The Imperative of Innovation 10-11:45am
What does your audience want from YOU? This thought-provoking conversation will provide answers to the most crucial questions you’ve wanted to ask of your audience. –I want to book now.
Learning Week Wednesday pm: 1-1 Surgeries (45 minute intensive)
An opportunity to assess your current business model and gain insight on how to grow. Chance to discuss your options with some of Scotland’s most brilliant and experienced marketing and business minds. the programme includes:–I want to book now.
About Matt Lehrman:
The principal of Audience Avenue, Matt helps arts & cultural organisations pursue artistic relevance, audience engagement and financial sustainability. His expertise is in revealing a non-profit’s options and opportunities from the audience-side of its mission statement. Matt’s blog, AUDIENCE WANTED, is published by ArtsJournal.
The post Archived: The Learning Week with Matt Lehrman in Edinburgh appeared first on Culture Republic.
]]>The post Archived: The Learning Week with Matt Lehrman in Dundee appeared first on Culture Republic.
]]>What you will learn:
Don’t miss the chance to hear tips and lessons from across the Atlantic, where no stone is left unturned on the route to organisational sustainability
Who Should Attend:
Any leader, creative or marketer within the arts and culture world who wants to grow ticket sales and stay sustainable despite funding and financial demands.
2pm – 5pm Opportunity Everywhere Workshop: Entrepreneurial measures to pursue relevance and revenue in your organisation. You’ll learn the seven key connections between artistic ambition, audience engagement and financial viability.
5 – 6pm Networking Drinks:
Join us for a wine and a chat with Matt.
About Matt Lehrman:
The principal of Audience Avenue, Matt helps arts & cultural organisations pursue artistic relevance, audience engagement and financial sustainability. His expertise is in revealing a non-profit’s options and opportunities from the audience-side of its mission statement. Matt’s blog, AUDIENCE WANTED, is published by ArtsJournal.
The post Archived: The Learning Week with Matt Lehrman in Dundee appeared first on Culture Republic.
]]>The post Archived: The Learning Week with Matt Lehrman in Glasgow appeared first on Culture Republic.
]]>Two workshops to really delve deeper into the potential of your audience, your growth and your plans for tomorrow.
Who Should Attend:
Any leader, creative or marketer within the arts and culture world who wants to grow ticket sales and stay sustainable despite funding and financial demands.
What will you learn:
About Matt Lehrman
The principal of Audience Avenue, Matt helps arts & cultural organisations pursue artistic relevance, audience engagement and financial sustainability. His expertise is in revealing a non-profit’s options and opportunities from the audience-side of its mission statement. Matt’s blog, AUDIENCE WANTED, is published by ArtsJournal.
The post Archived: The Learning Week with Matt Lehrman in Glasgow appeared first on Culture Republic.
]]>The post Archived: October First Wednesday appeared first on Culture Republic.
]]>Print distribution can work brilliantly as part of an integrated marketing campaign to direct people to your venues, programmes, online activities and offers. But are the brochures you pay for really working for you? Are your flyers and posters giving you maximum impact?
Angus White from Direct Distribution joins us for this First Wednesday session to show you how to reach your target audiences through the medium of print, and take advantage of the constant exposure print display gives you. When you need to optimise your marketing budget you have to make sure all opportunities are taken – so ensuring that your printed materials achieve maximum exposure with minimum waste is vital.
At this session, Angus will address:
• Is there still a place for print distribution in the digital age?
• How can arts organisations make the most of print distribution companies?
• What are a distributors’ dos and don’ts for the look and feel of your print?
• What does the future look like in the industry?
Angus will also share experiences of things which have and haven’t worked well throughout his time at Direct Distribution.
Why You Should Attend:
This session is for arts marketers who want to make sure they are maximising their print distribution impact and budgets. You’ll be hearing first hand from someone who has been involved in the business for over 30 years. He’s main aim in this session will be to optimise your budgets and ensure you get the best return from your spend.
Angus White, Chief Executive of Direct Distribution
Angus White has been in the print distribution business since 1986 and started Direct Distribution in 1988 working with the then Third eye centre (CCA) and the Scottish Opera . Since then he has been instrumental in developing Direct Distribution’s customer base across Scotland and other markets such as tourism and event support. He has always encouraged the team at Direct Distribution to be creative when compiling campaigns for customer’s print – listening and adapting to customers’ needs is essential. As a result the service range has increased to provide promo teams, magazine drops, storage and online stock ordering.
Angus will also be joined by Fiona Garry from Tartan Ink who will offer her expertise for the ‘dos and don’ts for the look and feel of your print.’ Fiona is Managing Director of Tartan Ink, specialising in providing design, print and associated services to two main markets, Tourism and the Arts. She is a Board Director of ASVA (Association of Scottish Visitor Attractions).
ABOUT FIRST WEDNESDAYS
Some of the most stimulating sessions take place when there’s the opportunity to step away from the pressure of a busy job, get together with colleagues and share learning.
That’s why we host ‘First Wednesdays’ – a series of topical, bite-sized information sessions taking place on the first Wednesday of each month.
They are an open invitation each month for our Partners and industry colleagues to regularly drop in our offices to keep up to date with ideas and examples of useful practice we’ve gathered from across the country.
It might be as simple as hearing how other people have successfully tackled the same challenges you face building profitable customer relationships and wider public engagement or learning about the raft of new tools or approaches emerging daily.
Our goal is to inspire fresh thinking, expand current networks and focus on the Most Important Thing … to build new audiences and greater engagement.
If you can’t join us in person, why not sign up for a periscope registration. You will be able to tune in remotely so you can still hear from our speakers from wherever you are!
Join the conversation #1stWed
FAQs
What can I bring to the event?
Please bring your own device for taking notes.
Where can I contact the organiser with any questions?
If you have any questions prior to the event please contact us on [email protected]
The post Archived: October First Wednesday appeared first on Culture Republic.
]]>The post Archived: Getting Smarter with Social Media appeared first on Culture Republic.
]]>Used well, social media can be the best tool for raising brand awareness, driving your audience to take action and telling a story which makes them connect with you. But how can you make sure that you’re picking the right channels, and that you’re posting content your audience wants to engage with?
In this interactive session with expert trainer Tala Byrne, you’ll learn how to choose the right social media channels for your organisation, best practices and tricks of the trade for making sure your content has impact on your chosen channels, and how to juggle social media tasks in your workload.
At this session, we will:
This is the fifth in the series of Know How sessions from Culture Republic, providing practical insights for content marketers in arts and cultural organisations.
You should attend if:
Better practice will help you to meet your organisation’s objectives.
Just 25 places available so don’t miss out!
Agenda
1215 Registration and lunch
1250 The Social Landscape
1310 The Channels and Main Functions
1425 Rules of Engagement
1440 Content Best Practice
1520 Break
1530 Daily Management Techniques
1550 Social Media Advertising
1620 Measuring Success
1640 Q&A
1700 Finish
Meet the Trainer
Tala Byrne has over 6 years agency experience in digital marketing. Her background includes experience in all digital marketing disciplines, as well as PR and offline marketing, but her specialism and extensive experience is in social media. With experience in every aspect of social media from large scale campaigns, to influencer outreach and paid advertising across a range of platforms, Tala is always up to date with the latest social media trends.
As Social Media Manager at digital agency Dog, Tala manages the social media team. She works across managing social media accounts for clients, delivering high quality specialist training, strategy and advertising for social media. Tala works across a wide spectrum of industries at Dog, including clients such as Curves International, DF Concerts, T in the Park, L’Oreal, Scottish Enterprise and various theatre and arts venues in Scotland.
FAQs
What can I bring to the event?
Please bring your own devices to get online.
Where can I contact the organiser with any questions?
If you have any questions prior to the event please contact us on [email protected]
What is the refund policy?
We have a 48hr cancellation policy. If you are unable to attend the event please let us know 48hrs in advance of the event. After this time you will not be eligible for a refund.
The post Archived: Getting Smarter with Social Media appeared first on Culture Republic.
]]>The post Archived: September First Wednesday appeared first on Culture Republic.
]]>Jodie Wilkinson, Public Engagement Coordinator at Glasgow Film, joins us for this First Wednesday session looking at how a clear focus on equality and diversity produces exciting and challenging results.
Glasgow Film takes an up close and personal approach to audiences and in 2014, thanks to funding from Creative Scotland’s Promoting Equalities Programme, started to identify audiences they wanted to better engage. Three years on and the legacy of this support has enabled Glasgow Film to carve 4 strategic audience development strategies which have strengthened their audience engagement, developed positive partnership working and educated the Glasgow Film team beyond measure.
In this First Wednesday, Jodie will give you the inside scoop on how to practically engage diverse audiences, drawing on her experience at Glasgow Film. The session will help you consider your own audience engagement practice through the lens of Equality, Diversity and Inclusion:
You will learn about:
• Creating inclusive and accessible environments for your audiences
• Increasing target audiences through the use of accessible technology
• Strategy planning versus real-time implementation
• Collaborating and communicating ‘with’ and not ‘on’ your audience
• Being truthful and transparent about required resources
Who should attend:
• Programmers and marketers interested in reaching and working with targeted audiences who have access needs
• Learning teams that want to expand their programme
• Staff who have a passion to integrate greater equalities and inclusion into their working practices but find resistance
• Managers responsible for setting strategic plans and targets who want practical examples they can learn from
The key context for thinking about this work will be the Equality Act 2010.
Jodie will also be joined by Clare McAndrew from Culture Republic who has worked closely with Glasgow Film on the evaluation of their audience development strategies
AGENDA
12.15 – Arrival, brown bag lunch
12.30 – Welcome & introduction
12.35 – Partners introduction round the room
12.40 – Jodie Wilkinson, GFT
13.35 – Clare McAndrew, Culture Republic
13.45 – Q&A
14.00 – End
Jodie Wilkinson, Public Engagement Coordinator, Glasgow Film
Jodie has worked as a drama tutor, theatre maker, performer, project manager and programme facilitator. She studied at the Royal Conservatoire of Scotland and focused on Contemporary Theatre Practice.
At the GFT Jodie is focused on programming accessible events within Equality and Inclusion frameworks, which builds on her experience from her previous post as Creative Learning Programmer at the Arches Theatre. She has worked on creative projects with young people (14-18), young mothers and community groups in Glasgow.
Jodie’s artistic practice also incorporates her experience as a support worker, supporting adults with learning and mental health difficulties.
ABOUT FIRST WEDNESDAYS
Some of the most stimulating sessions take place when there’s the opportunity to step away from the pressure of a busy job, get together with colleagues and share learning.
That’s why we host ‘First Wednesdays’ – a series of topical, bite-sized information sessions taking place on the first Wednesday of each month. They are an open invitation each month for our Partners to regularly drop in our offices to keep up to date with ideas and examples of useful practice we’ve gathered from across the country.
It might be as simple as hearing how other people have successfully tackled the same challenges you face building profitable customer relationships and wider public engagement or learning about the raft of new tools or approaches emerging daily.
Our goal is to inspire fresh thinking, expand current networks and focus on the Most Important Thing … to build new audiences and greater engagement.
If you can’t join us in person, why not sign up for a periscope registration. You will be able to tune in remotely so you can still hear from our speakers from wherever you are!
Join the conversation #1stWed
FAQs
What can I bring to the event?
Please bring your own notetaking devices.
Where can I contact the organiser with any questions?
If you have any questions prior to the event please contact us on [email protected]
The post Archived: September First Wednesday appeared first on Culture Republic.
]]>
