A step-by-step introduction to brand-led content strategy 

Culture Republic brings you a practical Content Strategy Workshop aimed at arts and culture organisations. This hands-on course designed for individuals involved in practical communications will be led by Jo Cowper, Associate Director at Culture Republic.

Brand stories are everywhere. In today’s hyper-connected communications environment, the need for marketing professionals to proactively shape and monitor their brand messaging has never been stronger. This workshop introduces a framework of simple techniques to help you implement a story-led approach to communications planning that will ensure that your campaigns resonate with the audiences that matter to you. This is a practical, hands-on introduction to the theory and practice of effective storytelling for marketers. Focusing on campaigns, audiences, plotlines and relationship building, we’ll work through a channel-neutral approach that allows you to build up the content strategy that is right for your brand and your audiences, and identify the pitfalls along the way.

From tactical actions to brand strategy, we’ll use a combination of real-life examples, case studies, individual and group exercises to connect campaign-orientated communications with strategic brand development, providing you with a toolkit to support, implement and measure an effective approach to content creation and sharing when you return to the office.

Who should Attend?

• Anyone with day-to-day responsibility for content development and campaign-based communications
• Anyone who has attended a Digital Communications workshop with Culture Republic in the past, and wants to take their content marketing to the next level

By the end of this workshop participants will:

• Be equipped with a toolkit to support, implement and measure an effective approach to content creation
• Understand the benefits and pitfalls of a content-rich brand
• Be ready to start implementing and measuring a content-based approach to communications

Feedback from previous sessions:

“The workshop was practical, informative, interesting and engaging. Everyone seemed to leave with a new method of working in mind and the kind of visual materials and references to support this and implement change in their organisation.”

“It’s always really useful to have time to think about planning outwith the office environment and this workshop was set up in a useful way to help me look at how we can improve our content and storytelling across our various channels. From reviewing the documents I was working on with my team when I got back in the office, we have already identified some opportunities which we could make better use of in our upcoming campaign.”

Lunch will be provided.

Agenda

9.15 Registration & coffee
9.30 Introductions & Icebreaker
9.45 Session 1: What problems are we here to solve?
10.30 Break
10.45 Session 2: From Campaign to Journey
12.00 Lunch
12.30 Session 3: Who tells your story?
13.25 Break
13.40 Session 4: Making connections and making it work
15.00 Discussion and wrap up
15.15 FINISH

Speaker

Jo is Culture Republic’s Associate Director for communications. With a passion for brand development and content-rich communications, she has extensive experience of strategy development and hands-on tactical marketing across a range of sectors including education, publishing and the arts.

CIM-qualified with a Masters degree in literature, she has a particular interest in communications strategy development, including customer journeys, content design and international marketing.

She is responsible for Culture Republic’s brand and content strategy, as well as providing communications consultancy to our clients.

If you know others who should attend, please feel free to forward an invitation or tell them about this event.

 

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