Additional date by popular demand!

The data scientists at Experian (provider of Mosaic) have recently carried out a dramatic overhaul of all of the Mosaic groups and types across the UK.

We’ll be welcoming our colleagues from Experian to share examples from Scotland’s tourism and heritage sectors who are already working with the new Mosaic classifications to share their experience and outcomes.

To demonstrate how Mosaic works in practice we’ll give you the chance to test the accuracy of Mosaic’s new segmentation in action on the household you know most intimately – your own!

As a Culture Republic Partner, you’ll be familiar with the old Mosaic Scotland classifications, made up of 10 groups and 44 different types, were created 10 years ago. The new classifications, made up of 14 groups and 57 types, marks a significant improvement – adding more layers of information into the segmentation as well as indications around where people are best reached both on and offline.

Attend this event to make sure that when you receive your up-to-date audience profile information from Culture Republic, you will be able to use it to its full advantage, right away.

Due to demand this topic is being offered in Edinburgh on 4 March and in Glasgow on 4 February.

AGENDA

12.15 – Arrival, brown bag lunch & personal Mosaic Scotland dossier
12.30 – Welcome & introduction
12.40 – Participants introduction round the room
13.00 – Clair Gilchrist, Culture Republic Associate Director
13.20 – Graham Wilson, Experian – the new Mosaic in action
13.40 – Q&A, ‘how can you make it work for your organisation’
13.55 – Summary, ‘the most important thing’
14.00 – End

CLAIR GILCHRIST, CULTURE REPUBLIC

Clair has been at the forefront of the research team at The Audience Business and Culture Republic since 2007. With degrees in the History of Art & English Literature and Cultural Policy and Management, she is also an Associate member of the Market Research Society. Clair’s professional background is in specialist research within the UK’s arts and cultural sector, and she has first-hand experience of box office and marketing roles with a range of cultural organisations in Scotland.

ABOUT FIRST WEDNESDAYS

Some of the most stimulating sessions take place when there’s the opportunity to step away from the pressure of a busy job, get together with colleagues and share learning.

That’s why we are hosting ‘First Wednesdays’ – a series of topical, bite-sized information sessions taking place on the first Wednesday of each month.

They are an open invitation each month for our Partners and industry colleagues to regularly drop in our offices to keep up to date with ideas and examples of useful practice we’ve gathered from across the country.

It might be as simple as hearing how other people have successfully tackled the same challenges you face building profitable customer relationships and wider public engagement or learning about the raft of new tools or approaches emerging daily.

Our goal is to inspire fresh thinking, expand current networks and focus on the Most Important Thing… to build new audiences and greater engagement.

Join the conversation #1stWed

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