Social media
Celebrating Diversity with our team
We all see the world differently and that’s a good thing. Sharing ideas helps us grow as individuals and as a collective group. Our ‘Learn with Us week’ series has been all about celebrating the diverse nature within the arts and culture world – diversity in our audience, diversity in our message and the rich diversity […]
Content Hacks for the Win
When the imperative for innovation is constant, how can you keep things fresh and still deliver on your content strategy? We’ve got tips.
Social Media Engagement
Get some digital skills and drills that will hopefully send shock-waves through your social media channels and set up your organisation in flashing neon lights. Has your Facebook engagement dropped? Wondering how you can better engage with your fans? Look no further, help is at hand!
Getting more from Google Analytics
Day 1 of our Learn from Us Week series. Today the topic is getting better with Google Analytics. How can your business change and change again fast with these top tips.
We’re on Facebook!
Here are some top tips that we’ve found useful on Facebook so far #sharingiscaring 😄
Live from your mobile!
Streaming video has gone mobile, just like everything else in the digital world. Now it is a viable marketing option for businesses of all sizes. Learn how and why you might want to use live streaming for audience engagement.
The recipe for success in 140 characters
According to the latest research from Culture Republic 95 percent of Scotland’s arts organisations are now active on Twitter. But how do you make the most of your tweets and ensure that your content stands out? For the first in our series of Know How events we invited Stephanie Lindsay, Head of Marketing at Dog, to show us how.
What’s the plan Stan? 2016 marketing calendars to plan your work
At the start of the year, tactical marketers will be looking for opportunities and inspiration to liven up the year’s marketing plan. Look no further as these resources will bring you a bit of both.
How to REALLY use Google Analytics
At our second Marketers’ Masterclass we were joined by Brian Tait, Founder and Director of Aillum Limited. This practical, hands-on session provided an overview of some of the more advanced, and often under used, features and tools available within Google Analytics.
Cultural Marketing in 2015: four trends from around the world
We highlight four big themes that influenced arts marketing practice across Scotland and beyond in 2015, together with examples of the inspired and inspiring campaigns that emerged in response to them – at home and further afield.
Google, Facebook and Twitter 2015 roundup for marketers
The big three digital companies have been busy innovating, so don’t get too comfortable. Even if you think you know what you’re doing on Facebook, Twitter and Google make sure you keep up to date.
A Masterclass in Digital Engagement
At our Marketers’ Masterclass we were joined by Jasper Visser, who shared how arts organisations can refine their approach to digital engagement and make their online efforts work better.
How digitally capable are Scotland’s arts?
Culture Republic is undertaking an ambitious piece of research looking at public facing operational functions carried out by arts organisations – things like whether or not an arts organisations’ website is optimised for mobile browsing, if they offer online ticket sales or if they are doing online fundraising.
Making a Splash with online sales
Using targeted social media Pauline exceeded her sales targets and built a loyal social media fan base that has put her freelance artist’s enterprise on firm financial footing. Here’s how she did it.
Introducing the Culture Republic Conference: ACCESS ALL AREAS
Access All Areas is a one-day conference from Culture Republic, bringing speakers from across the UK to show that when cultural leaders, artists and entrepreneurs act in the interests of everyone, creative inspiration and engagement grows.
Edinburgh | 29 October | #CRConf15 | #OneAudience
Remarketing & retargeting for cultural organisations – May’s First Wednesday
For May’s First Wednesday we were joined by Stephanie Lindsay of Dog Digital, who spoke to Culture Republic partners about remarketing and retargeting for cultural organisations.
Uist Wool
This year Uist Wool ran a CPD course offering participants in-depth understanding of work practices in the wool production sector. As part of the course Culture Republic delivered a bespoke workshop focusing on communications development, channel marketing and storytelling.
Coming soon to a venue near you – four workshops from Culture Republic
We’re delighted to introduce our 2015 programme of practical touring workshops, bringing essential training and networking opportunities to a venue near you.
Unexpected bedfellows – how 80s hair metal and a Scottish library twitter account are the perfect combination
When we look at the Orkney Library’s Twitter statistics in context its clear that what they are doing is working. The Orkney Library account is significantly out performing the average Scottish arts or cultural Twitter account.
Six questions for the man behind Orkney Library’s Twitter success
After looking into Orkney Library’s phenomenal performance on Twitter we wanted to know more. We reached out to the library’s Tweeter-In-Chief Stewart Bain to understand the library’s motivation as well as learn more about what Twitter success means for the library.
Staying ahead of the social media curve
Social Ogilvy were the company that correctly predicted Facebook Zero in 2014. So when they shared their 2015 predictions, top tips and insights, we tuned right in …
This Cheat is a Winner
If you’re a marketer or an audience engagement professional who uses social media to connect with your community you should check out the Social Media Cheat Sheet.
Event Evaluation 360 for events & festivals
In response to increasing demand, we’ve created the Event Evaluation 360 package: an affordable four-part research solution developed with the specific needs of Scotland’s events and festival producers in mind.
Top trends in digital engagement for 2015
Audience engagement professionals have seen a range of new tools and techniques come into their field over the past several years. 2015 will be the year to consolidate skills and start implementing new practice to get better results for your efforts.
National Theatre of Scotland’s Tin Forest Digital Engagement
The Tin Forest was one of the National Theatre of Scotland’s (NTS) most ambitious projects to date. Part of the Glasgow 2014 Cultural Programme, it invited the people of Glasgow to retell the city’s story and to reimagine its future.
Glasgow Life’s Festivals 2014 Digital Marketing Case Study
In summer 2014 Glasgow hosted the Commonwealth Games. In parallel with the Games an ambitious line up of cultural events and activities was programmed, supported by creative digital communications from the team behind the scenes.
Fresh Thinking from #FreshCreations
The West Dunbartonshire Youth Arts Hub, #FreshCreations, is getting young people intimately involved in the devising and delivering of their own youth arts activities from the project’s outset.
Content Matters
Success in content-driven marketing comes to organisations whose communications campaigns concentrate on the channels where they know their customers are active, and make the very most of those channels through the creation or curation of content that’s developed with the channel in mind.
Starting Up a Twitter Strategy – how the Tate did it
The Tate are often used as a best practice case study in how to connect a communications strategy to digital practice and effective analytics . But even the best practitioners still have to get started somewhere.
More than 1000 words – visual engagement on social channels
MoMA PS1’s communications director tell arts organisations how to use visual materials on social channels make connections with their audiences online.