Content Marketing
The Paper Trail
What are the dos and don’ts for the look and feel of your print? and How can arts organisations make the most of print distribution? Angus White from Direct Distribution along with Fiona Garry from Tartan Ink facilitated an information-packed discussion on what role print plays today, in the digital age at October’s #1stWed. Here’s what you need to know…
Celebrating Diversity with our team
We all see the world differently and that’s a good thing. Sharing ideas helps us grow as individuals and as a collective group. Our ‘Learn with Us week’ series has been all about celebrating the diverse nature within the arts and culture world – diversity in our audience, diversity in our message and the rich diversity […]
Content Hacks for the Win
When the imperative for innovation is constant, how can you keep things fresh and still deliver on your content strategy? We’ve got tips.
Social Media Engagement
Get some digital skills and drills that will hopefully send shock-waves through your social media channels and set up your organisation in flashing neon lights. Has your Facebook engagement dropped? Wondering how you can better engage with your fans? Look no further, help is at hand!
Getting more from Google Analytics
Day 1 of our Learn from Us Week series. Today the topic is getting better with Google Analytics. How can your business change and change again fast with these top tips.
Live from your mobile!
Streaming video has gone mobile, just like everything else in the digital world. Now it is a viable marketing option for businesses of all sizes. Learn how and why you might want to use live streaming for audience engagement.
What’s the plan Stan? 2016 marketing calendars to plan your work
At the start of the year, tactical marketers will be looking for opportunities and inspiration to liven up the year’s marketing plan. Look no further as these resources will bring you a bit of both.
Cultural Marketing in 2015: four trends from around the world
We highlight four big themes that influenced arts marketing practice across Scotland and beyond in 2015, together with examples of the inspired and inspiring campaigns that emerged in response to them – at home and further afield.
Horizon 2016 – five digital marketing trends to watch
As audiences become more digitally dependent audience engagement practice will need to keep evolving in order to stay relevant. Read our top five digital trends for 2016.
Making a Splash with online sales
Using targeted social media Pauline exceeded her sales targets and built a loyal social media fan base that has put her freelance artist’s enterprise on firm financial footing. Here’s how she did it.
Introducing the Culture Republic Conference: ACCESS ALL AREAS
Access All Areas is a one-day conference from Culture Republic, bringing speakers from across the UK to show that when cultural leaders, artists and entrepreneurs act in the interests of everyone, creative inspiration and engagement grows.
Edinburgh | 29 October | #CRConf15 | #OneAudience
Coming soon to a venue near you – four workshops from Culture Republic
We’re delighted to introduce our 2015 programme of practical touring workshops, bringing essential training and networking opportunities to a venue near you.
Six questions for the man behind Orkney Library’s Twitter success
After looking into Orkney Library’s phenomenal performance on Twitter we wanted to know more. We reached out to the library’s Tweeter-In-Chief Stewart Bain to understand the library’s motivation as well as learn more about what Twitter success means for the library.
Staying ahead of the social media curve
Social Ogilvy were the company that correctly predicted Facebook Zero in 2014. So when they shared their 2015 predictions, top tips and insights, we tuned right in …
This Cheat is a Winner
If you’re a marketer or an audience engagement professional who uses social media to connect with your community you should check out the Social Media Cheat Sheet.
Top trends in digital engagement for 2015
Audience engagement professionals have seen a range of new tools and techniques come into their field over the past several years. 2015 will be the year to consolidate skills and start implementing new practice to get better results for your efforts.
National Theatre of Scotland’s Tin Forest Digital Engagement
The Tin Forest was one of the National Theatre of Scotland’s (NTS) most ambitious projects to date. Part of the Glasgow 2014 Cultural Programme, it invited the people of Glasgow to retell the city’s story and to reimagine its future.
Glasgow Life’s Festivals 2014 Digital Marketing Case Study
In summer 2014 Glasgow hosted the Commonwealth Games. In parallel with the Games an ambitious line up of cultural events and activities was programmed, supported by creative digital communications from the team behind the scenes.
Video Content Creation Resources
All of AmbITion Scotland’s video creation resources gathered in one handy place, to support you in getting started with video production.
Content Matters
Success in content-driven marketing comes to organisations whose communications campaigns concentrate on the channels where they know their customers are active, and make the very most of those channels through the creation or curation of content that’s developed with the channel in mind.
Timespan – Digital Engagement in Sutherland
Sutherland’s Timespan Museum and Arts Centre is leading the way in digital audience engagement practice. Learn about two inspiring recent projects.
More than 1000 words – visual engagement on social channels
MoMA PS1’s communications director tell arts organisations how to use visual materials on social channels make connections with their audiences online.
What’s the chemical formula for clever?
The Periodic Table of Content Marketing resource breaks down the basic components of Content Marketing into seven categories – mix and match elements from the table to create the perfect marketing plan for you.