Segmentation
Equality, Diversity and Access
At September’s #1stWed, Jodie Wilkinson, drew from her experience as Glasgow Film’s Public Engagement Coordinator and shed some light on how to pro-actively overcome equality, diversity and access challenges in the arts and culture in Scotland. Here are some of the key points from her talk. What is equality? Equality is ensuring individuals or groups of individuals […]
Postcode Infographic
Postcodes are powerful tools. Learn how they work and why they matter to you in our new infographic. If you work in marketing, fundraising or learning there is a lot of insight you can get from a postcode!
Research training videos for front of house museum and gallery staff
As part of the Visual Art Scotland Pilot Project, Culture Republic are piloting an audience survey. It will allow participating organisations to compare their audiences with peers in Scotland and across the UK at the touch of a button. Because surveys will be administered by each organisations’ own Front of House staff or volunteers Culture Republic have produced this series of training videos for all participants on collection methodology and sampling.
Families Population Profiles: The Essentials
There are over six hundred thousand families with children living in Scotland and many of them are looking for positive, enriching family experiences that they can share.
Culture Republic Podcasts
The Culture Republic podcast brings you the voices of the learning and engagement professionals, marketers and artistic directors who are building meaningful connections with audiences across the country.
Racial and ethnic diversity in Scotland’s arts audiences
March’s Culture Republic podcast looks at how the arts are connecting with Scotland’s racially and ethnically diverse communities. In this episode we speak with Barrowland Ballet, Glasgow Women’s Library and Bemis.
The recipe for success in 140 characters
According to the latest research from Culture Republic 95 percent of Scotland’s arts organisations are now active on Twitter. But how do you make the most of your tweets and ensure that your content stands out? For the first in our series of Know How events we invited Stephanie Lindsay, Head of Marketing at Dog, to show us how.
Luminate, Scotland’s creative ageing festival
Luminate, Scotland’s creative ageing festival, takes place across Scotland each October. We worked with the festival on a programme of research to evaluate their audiences and their experiences.
Podcast – Building Youth Participation in Scotland’s Arts
This month the Culture Republic podcast is looking at how Scotland’s arts organisations are connecting with young people. Ageing is something we all do, so it cuts right across other kinds of categories like race or ethnicity, income levels or geography. Working with young people means reaching out to people who are growing up and becoming more independent along with their family, teachers and carers.
Older People Population Profiles: The Essentials
In 2011 there were one million people of pensionable age in Scotland, and that number is growing. Our Population Profile on older audiences provides facts, figures and case studies to support arts organisations working to engage Scotland’s older population.
How to REALLY use Google Analytics
At our second Marketers’ Masterclass we were joined by Brian Tait, Founder and Director of Aillum Limited. This practical, hands-on session provided an overview of some of the more advanced, and often under used, features and tools available within Google Analytics.
Podcast – Reaching Out to Scottish Audiences with Disabilities
January’s podcast looks at how Scottish arts organisations are serving audiences with disabilities and what you can learn from some of the great practice that’s taking place across the country.
Deprivation Population Profile: The Essentials
Deprivation happens when people or places face a series of problems including unemployment, poor education, low income, poor housing, high crime or ill health. These PDF fact files are designed to help you understand and connect with socially excluded audiences in Scotland.
A Masterclass in Digital Engagement
At our Marketers’ Masterclass we were joined by Jasper Visser, who shared how arts organisations can refine their approach to digital engagement and make their online efforts work better.
Mapping Scotland’s Audiences
We’ve combined data from the Scottish Household Survey, Scotland Census and TGI Surveys to create an interactive map that reveals at a glance the differences in demography and cultural engagement across Scotland’s 32 Local Authority areas.
Podcast – increasing access for socially excluded audiences
The December Culture Republic podcast looks at audiences who are experiencing social exclusion in Scotland and the arts organisations that are working to serve them. This episode features interviews with Rob Gallagher of Impact Arts and Kate Wimpress of North Edinburgh Arts.
Email marketing: what we learnt at November’s First Wednesday
November’s First Wednesday for Culture Republic partners was all about email marketing. Stephanie Lindsay of Dog Digital explained how creative and well planned email campaigns can produce significant results and be a complimentary channel for your marketing mix.
Podcast – Scotland’s Ageing Audiences
In November, Culture Republic looks at how Scotland’s artists and arts organisations are engaging with older audiences in Scotland. This episode features interviews with Martha Pollard from the Scottish Poetry Library on the Living Voices project and Emma Young from Dance House on the Still Dancing performance group.
Population Profiles
Culture Republic Population Profiles are a series of six practical fact files, designed for anyone involved in marketing, programming or producing work for Scottish audiences.
Working with Glasgow Film Theatre
Glasgow Film Theatre is doing a great job of making themselves more accessible to a wide range of audiences. We worked with them to evaluate the success and reach of their existing access and equalities measures and to scope further audience groups with potential for increased engagement.
Podcast – Reaching Family Audiences in Scotland
This episode looks at families across Scotland and explores the value, which is not simply monetary, of engaging widely with families as arts participants and attendees.
Introducing the Culture Republic Podcast
An introduction to Culture Republic’s podcast, all about how the arts community in Scotland is reaching out to different sections of the population.
Accessing the Arts – October’s First Wednesday
Disabled Access Day is all about highlighting the accessibility of your venue, encouraging more people to visit and learning what you could do better. Antonia Lee-Bapty of Euan’s Guide was at October’s First Wednesday to talk about how arts and cultural venues can get involved, and why they should!
Efficient target marketing
Asking the right questions and gathering useful information is key to creating efficient market segmentation. PatronBase were our Future of CRM & Ticketing event sharing their knowledge and experiences of audience segmentation for target marketing and getting the best use out of CRM systems.
CRM and the future of fundraising
Membership schemes can offer a sustainable funding stream, build a community of supporters and provide a source of regular repeat visitors for arts organisations. Successful membership schemes, however, need a strong CRM strategy behind them.
Introducing the Culture Republic Conference: ACCESS ALL AREAS
Access All Areas is a one-day conference from Culture Republic, bringing speakers from across the UK to show that when cultural leaders, artists and entrepreneurs act in the interests of everyone, creative inspiration and engagement grows.
Edinburgh | 29 October | #CRConf15 | #OneAudience
Innovative approaches to accessibility in the arts sector
This July we attended an AMA network meeting looking at accessibility in the arts. The session highlighted some of the creative ways Scottish organisations are responding to the challenges of serving a diverse audience.
Access advice for arts organisations from Euan’s Guide
According to Euan’s Guide, many arts and cultural organisations are already doing a good job of making their spaces accessible to a range of audiences. Unfortunately, in many cases, arts organisations are doing a poor job of letting these audiences know about the resources that are in place to serve them.
Disability in Scotland
Based on data from the last Scottish census, 20% of people living in Scotland have a long-term activity-limiting health issue or disability. This equals about 1.04 million people.
UX Matters: key learnings from July’s First Wednesday
Designing products and services based on what your users need has a huge impact on customer engagement and satisfaction. For July’s First Wednesday we invited Wojtek Kutyla and Jason Kennedy of Storm ID to talk about the philosophy behind user-centred design and its potential business value to arts & cultural organisations
Flashcard for Visual Arts Scotland Pilot Survey
As part of the Visual Art Scotland Pilot Project, Culture Republic are piloting a short, in-venue audience survey that will explore visitor profiles and motivations in partnership with the Audience Agency. It will allow participating organisations to compare their audiences with peers in Scotland and across the UK at the touch of a button. Some questions in the core […]
Arts & Business Development Forum (Edinburgh)
Culture Republic is pleased to be speaking at the upcoming Arts & Business Scotland Development Forum in Edinburgh. Join us Thursday 11 June 2015 at Dovecot Studios, 10 Infirmary Street, Edinburgh.
Arts & Business Scotland Development Forum (Borders)
Culture Republic is pleased to be speaking at the upcoming Arts & Business Scotland Development Forum in the Borders. Join us Thursday 21 May 2015 at Volunteer Hall, St John Street, Galashiels TD1 3JX.
Coming soon to a venue near you – four workshops from Culture Republic
We’re delighted to introduce our 2015 programme of practical touring workshops, bringing essential training and networking opportunities to a venue near you.
Family Friendly Arts in Focus
Culture Republic recently partnered with the Family Arts Campaign, hosting two briefing sessions in Glasgow and Edinburgh on what we know about family arts engagement in Scotland and to gauge the appetite for the Campaign in Scotland. Culture Republic set the context for the conversation by giving an in-depth look at the arts attendance patterns for […]
Shaping the future with Creative Lives
On 14 January 2015 Culture Republic hosted a session with the Creative Lives participants, inviting them to feed back on their experience of the project and to take an active role in shaping the vision for Creative Lives’ future development as we head into 2015.
Family Arts Network Briefing Events
We’re partnering with the Family Arts Campaign to bring two briefing sessions on family engagement to Scotland.
New Mosaic For The New Scotland – February’s First Wednesday
If you want to understand your audience, you need to understand the population that your audience is drawn from. February’s First Wednesday event for Culture Republic partners explored the new Mosaic classifications, revealing how getting to know the new groups and types can help you design your programming and activity to meet and match the needs of specific population groups around you.
Location, Location, Location
The Collective Gallery’s move has transformed their audience profile, drawing in brand new audience segments and driving a vast increase in the overall visitor numbers.
Widening Audiences and Deepening Relationships
Armed with the right market intelligence, every cultural organisation in Scotland has the potential to understand and engage with the public more widely and more deeply in ways that get results.
Cross Channel Communications – September’s First Wednesday
Julie McGarvey of 3×1 Public Relations on effective cross channel communications and the importance of message consistency.
If data is currency, how much have you got in the bank?
Data is currency. Handled with purpose and a little creativity, it can help you tell stories, solve problems and make new connections.
The missing millions: breaking down barriers to access
We’ve taken a closer look at some of the practical tools and creative solutions that organisations are using to understand and connect with groups that have historically been absent or under-represented in their audience profiles.
Scotland’s new Mosaic: picking up the pieces
Knowing your customers’ postcodes unlocks a wealth of data that can help you understand their characteristics, lifestyles and behaviours. Mosaic Scotland has launched their new improved classification system and the quality and accuracy of this information has just taken a big leap forward.
Not just bums on seats – CRM & Ticketing masterclass
Everything you always wanted to know about the power and potential for customer relationship management tools from the experts at the Ticketing Institute.
Widening access to the youth market
Interested in connecting with young people? The findings from Culture Republic’s research with Scottish Ballet tell a story relevant to all art forms.
Who lives in a house like this?
Accessing really good quality, reliable information about the population around your organisation or venue is not as difficult as you might think.