Digital tools
Video of Culture Republic speaking at This Way Up
Our session from the 2016 This Way Up conference for UK film exhibition innovation on building stronger and longer lasting connections with audiences using online channels.
SEO Best Practice
It’s day 4 of our Learn from Us Week series. Today the topic is SEO Best Practice. You may be surprised to learn that you are already well on your way. Let us help you to understand SEO and how to streamline your own approach with confidence. What is SEO Engine Optimisation? Is the implementation of strategy and […]
Social Media Engagement
Get some digital skills and drills that will hopefully send shock-waves through your social media channels and set up your organisation in flashing neon lights. Has your Facebook engagement dropped? Wondering how you can better engage with your fans? Look no further, help is at hand!
Archived: August First Wednesday
Google Analytics is an incredibly useful tool in analysing digital marketing, website performance and user behaviours. So join Culture Republic for this August First Wednesday: Google Analytics: Getting the Fundamentals Right – to make sure your organisation is getting the most from it and to receive your free Google Analytics Health Check.
Crossing Borders
Culture Republic is delighted to host a networking and drinks reception in partnership with our sister agencies The Audience Agency and Audience Northern Ireland at this year’s AMA Conference On a Mission to Matter. We’ll have delicious mojitos and cool jazz from the acclaimed Scottish National Jazz Orchestra.
Augmented Reality: May’s First Wednesday
May’s First Wednesday for Culture Republic Partners explored augmented reality. Trevor Jones and David Oxley of Creativtek explained how arts organisations can use the technology to connect with their audiences and boost engagement.
Archived: June First Wednesday
In this First Wednesday session, Cameron Leask will join us from digital specialists Escrivo to focus on how arts organisations can work with multiple sources of audience and customer data, and discuss ways you can integrate them to build a more coherent, overall approach to your marketing and communications.
How to get started with Marketing Automation: April’s First Wednesday
Marketing Automation allows you to communicate with your clients in ways that are responsive, and build trust and loyalty amongst your users. But how does it work, and how do you get started? For April’s First Wednesday we invited digital marketing experts from Whitespace to show us how.
Archived: April First Wednesday
Join us for April’s First Wednesday to learn from Stuart MacPherson and Sarah Johnson of Whitespace who will discuss marketing automation best practices, tools and solutions. Their insight will highlight how marketing automation could assist in achieving better results from your marketing activities.
Is your website working hard enough? February’s First Wednesday
When it comes to improving the performance of a website, finding where to start is often the hardest part of the process. At February’s First Wednesday Brian Tait took us through some of the most common questions and issues that trigger thoughts of a new website.
How to REALLY use Google Analytics
At our second Marketers’ Masterclass we were joined by Brian Tait, Founder and Director of Aillum Limited. This practical, hands-on session provided an overview of some of the more advanced, and often under used, features and tools available within Google Analytics.
Archived: Producing Podcasts
This practical hands on session from expert trainers Dougal Perman and Amanda Mitchell of Inner Ear will look at what makes a good podcast and how each episode will help your series develop and craft your story arc to appeal to your audience.
Archived: Unlocking Twitter Success – with Stephanie Lindsay
A practical, hands-on session from expert trainer Stephanie Lindsay designed for anyone who runs a Twitter stream or contributes to a content strategy. It will give you the skills and confidence to make sure that every tweet you write is on-target, on-message, and part of a measureable drive to build your profile in the places that matter to you.
Visual Arts Scotland: grow your audience with our new research project
![Environmental_Art_Balloch[1]](https://www.culturerepublic.co.uk/wp-content/uploads/2015/12/Environmental_Art_Balloch1-672x372.jpg)
This new pilot project to map, measure and grow audiences for museums and galleries in Scotland launches in January 2016. Now’s the time to get involved! Start the New Year with new audience insights, and compare your visitor profile with peer venues throughout the UK.
Archived: February First Wednesday Glasgow
Is your website working hard enough? Join Brian Tait this First Wednesday to find out the tips and tools for optimisation and analysis. We’ll discuss some of the most common questions and issues that trigger thoughts of a new website, and will explore some of the free (and low cost) tools available that can help you start to better understand how your existing website is performing.
Archived: How to REALLY use Google Analytics – with Brian Tait
Get under the bonnet of the very best features, functions and reports that Google Analytics has to offer in this new Masterclass event from Culture Republic.
Archived: Getting It Right Online – a practical digital communications workshop
Culture Republic brings you a thoroughly practical session designed for teams from arts and culture organisations with responsibility for day to day digital communications. By the end of the day you will have a Digital Communications Plan ready to put into action, and a set of tools and techniques at your fingertips that will help you to target and develop your organisation’s wider communications strategy.
Archived: Getting It Right Online – a practical digital communications workshop
Culture Republic is bringing you a thoroughly practical session designed for teams from arts and culture organisations with responsibility for day to day digital communications. You will be guided through the process of building a tailor made Digital Communications Plan for your organisation and, at the end of the session, your team will have a plan that you can start using straight away.
Archived: Digital Engagement Strategies with Jasper Visser
Just 30 places are available at this half-day, hands-on practical Masterclass with Jasper Visser, co-creator of the Digital Engagement Framework. Use international best practices to develop a better understanding of the impact of digital audiences and digital engagement on cultural organisations, and leave with a host of practical ideas and action points for your own organisation or work.
Making a Splash with online sales
Using targeted social media Pauline exceeded her sales targets and built a loyal social media fan base that has put her freelance artist’s enterprise on firm financial footing. Here’s how she did it.
Is print dead? August’s First Wednesday
Historically, print has always been a major part of marketing spend in the cultural sector. But does it still have a place in the new digital age?
Introducing the Culture Republic Conference: ACCESS ALL AREAS
Access All Areas is a one-day conference from Culture Republic, bringing speakers from across the UK to show that when cultural leaders, artists and entrepreneurs act in the interests of everyone, creative inspiration and engagement grows.
Edinburgh | 29 October | #CRConf15 | #OneAudience
UX Matters: key learnings from July’s First Wednesday
Designing products and services based on what your users need has a huge impact on customer engagement and satisfaction. For July’s First Wednesday we invited Wojtek Kutyla and Jason Kennedy of Storm ID to talk about the philosophy behind user-centred design and its potential business value to arts & cultural organisations
What’s next for museums?
MuseumNext is an international conference series which challenges the sector to discuss the future of museums. This year our Senior Executive Deborah Hair was in Geneva to find out what the speakers and delegates from around the world had to say.
Remarketing & retargeting for cultural organisations – May’s First Wednesday
For May’s First Wednesday we were joined by Stephanie Lindsay of Dog Digital, who spoke to Culture Republic partners about remarketing and retargeting for cultural organisations.
Staying ahead of the social media curve
Social Ogilvy were the company that correctly predicted Facebook Zero in 2014. So when they shared their 2015 predictions, top tips and insights, we tuned right in …
This Cheat is a Winner
If you’re a marketer or an audience engagement professional who uses social media to connect with your community you should check out the Social Media Cheat Sheet.
Top trends in digital engagement for 2015
Audience engagement professionals have seen a range of new tools and techniques come into their field over the past several years. 2015 will be the year to consolidate skills and start implementing new practice to get better results for your efforts.
Video Content Creation Resources
All of AmbITion Scotland’s video creation resources gathered in one handy place, to support you in getting started with video production.
Fresh Thinking from #FreshCreations
The West Dunbartonshire Youth Arts Hub, #FreshCreations, is getting young people intimately involved in the devising and delivering of their own youth arts activities from the project’s outset.
If data is currency, how much have you got in the bank?
Data is currency. Handled with purpose and a little creativity, it can help you tell stories, solve problems and make new connections.
Digital strategy tools – planning for better online communication
If you want to get started right away on building an effective digital strategy here are three top online tools to start with.
Timespan – Digital Engagement in Sutherland
Sutherland’s Timespan Museum and Arts Centre is leading the way in digital audience engagement practice. Learn about two inspiring recent projects.
More than 1000 words – visual engagement on social channels
MoMA PS1’s communications director tell arts organisations how to use visual materials on social channels make connections with their audiences online.
What’s the chemical formula for clever?
The Periodic Table of Content Marketing resource breaks down the basic components of Content Marketing into seven categories – mix and match elements from the table to create the perfect marketing plan for you.