The post Imperative of Innovation from Matt Lehrman appeared first on Culture Republic.
]]>Here are the key points and questions, raised by a diverse array of arts and cultural organisations.
“Because they are us”
“Without them, there is no us”
“We need their applause”
“That they are appreciating the experience”
We consider the art is the most important thing but just as much, it should be about the engagement. Without a focus on people, on the combined artistic and audience agenda, we are the proverbial one hand clapping.
“Finding money”
“Finding ways to make it personal when you are dealing with a mass of people”
“Lack of diversity. That we talk to the same people all the time”
These are all valid concerns. But why are we not worried about innovation. Your organisation needs to take responsibility for innovation.
Is the perception “quality” and “value”? Your audience doesn’t just worry about it – they demand it. Quality and value are ubiquitous.
It is the narrative you need to make your organisation’s work meaningful and purposeful. Programmes like the Olympics or the X Factor don’t just show you the event. They show you the back-story, the personal journey. And, three minutes later you are emotionally invested.
When it comes to emotional investment, we all do great work in the moment itself. But you had to be there. What does it take for us to get the audience there in the first place? A postcard or an email with a URL isn’t enough. This won’t build emotional investment.
The Paradox of Choice, by Barry Schwartz talks about how if you give people too many choices they buy less and are less happy with what they buy. So, don’t send your customers everything. Help them with their discovery to make the link.
Audience development cannot just be delegated to the marketing department. Innovation requires all to work together. Read Matt’s blog to learn more his four audience types.
Too often enough we think of our audience having to come to us. For successful participation we must make ourselves relevant in their lives, where they are. Are we ensuring this social and emotional connection, expressing the narrative and keeping them entertained?
How will your organisation adapt or adjust to change? What is an option as a response?
From asking this question, options and opportunities that we hadn’t considered before will follow. We can’t think only about the work. Instead we must embrace new ideas of how we will engage differently in the arts. People don’t know what they want until YOU understand them so incredibly well that you can show it to them.
Want to hear the whole thing? This talk is also available as a podcast.
Join the Culture Republic family and benefit from a wealth of upcoming events, workshops and networking opportunities. Drop an email to our partnerships manager Ela. We’d love to discuss how we can help your organisation develop and grow, from practical skills building, funding applications to audience research data.
The post Imperative of Innovation from Matt Lehrman appeared first on Culture Republic.
]]>The post Asking the Right Questions Intelligence Gathering for Cultural Organisations Jan 2017 appeared first on Culture Republic.
]]>This one-day workshop will equip you with the essential know-how to take control of your research needs and help your organisation earn more; understand what works and what doesn’t; and move forward with the confidence that comes from building a full, clear picture of your customer environment.
How much research does your organisation need? Do you have the right tools and skills to make the most of the research you have? Choosing methodologies; analysing information; monitoring and tracking performance over time and against targets are all part of the process – but could you be spending your time and money more wisely to deliver more for less? Could you be using research to predict audience behaviours and identify problems in advance? These are just some of the key questions which we will address in this workshop.
You’ll learn how to use research to improve organisational focus, prioritisation and decision making. Austerity has affected every arts and cultural organisation in different ways: we’ll explore ways of stopping old practices and introducing new ones that can make your organisation more efficient, better informed and better prepared for whatever change is on your horizon.
Previous experience of research projects is not necessary.
Who should attend?
• Large or small arts & cultural organisations
• Marketing and leadership teams
• Anyone who has questions about their audience or market and wants to know how to approach getting the answers
You will learn:
• The process of conducting research
• The principles to follow for your research project to have maximum impact
• What to do at each stage of the process
• The secondary sources available to you
• The options available to you for primary research
Feedback from previous sessions:
“This was a really great session, I came away feeling challenged but inspired. Appreciated it being delivered on home turf too, nice not to travel for excellence.”
“Even though we have a course of research in place there was still plenty to take out the session and I was able to get lots of ideas for developing what we are doing.”
Lunch will be provided.
Agenda
10.45 Registration & coffee
11.00 Introductions
11.15 Why research matters & critical success factors
Research planning
12.35 Lunch
13.05 Secondary research
Choosing methodologies
14.25 Break
14.40 Analysing Data
Applying Data
15.20 Discussion and wrap up
16.00 FINISH
Speaker
Clair Gilchrist is Research Director at Culture Republic, managing a wide-ranging portfolio of market intelligence projects, data analysis and research services.She is also the project manager for Culture Republic’s Creative Lives project which focuses on learning and participation in the cultural sector.
If you know others who should attend, please feel free to forward an invitation or tell them about this event.
FAQs
What can I bring to the event?
Please bring your own electrical devices for taking notes.
Where can I contact the organiser with any questions?
If you have any questions prior to the event please contact us on [email protected]
What is the refund policy?
We have a 48hr cancellation policy. If you are unable to attend the event please let us know 48hrs in advance of the event. After this time you will not be eligible for a refund.
The post Asking the Right Questions Intelligence Gathering for Cultural Organisations Jan 2017 appeared first on Culture Republic.
]]>The post SIMD16 appeared first on Culture Republic.
]]>The Basics of SIMD16
For more information visit the SIMD16 website which offers a wealth of information including:
Scotland at a Glance:
Glasgow and South-West Scotland at a Glance:
An example we looked at on the day was Inverclyde, Here’s what we learnt:
SIMD16 and Your Organisation
What proportion of the postcode sectors in your ‘reach’, are engaged with what you do?
Who isn’t engaged with your work and what are the key social reasons for this?
What local knowledge can you apply to explain relative measures of deprivation and social problems?
How are you planning to use SIMD16 and your local knowledge to set and measure targets for audience development, and in funding applications to support your local community?
Examples of how SIMD16 could play a key role in arts and culture organisations around Scotland
The North:
Findhorn Bay Arts: Part of Scotland’s National Youth Arts Strategy aiming to open up a range of exciting routes for children and young people to connect with creativity.
Central Scotland:
Aspire Dundee: This initiative uses a range of cultural activities including dance, drama and music, as an innovative way of tackling deprivation in some of the most disadvantaged areas in Dundee. Local expertise is being used from within Dundee’s cultural sector for this.
Glasgow and South-West Scotland:
Citizens Theatre: This theatre is committed to making their work accessible to its community, through a variety of initiatives including a limited number of tickets for sale at 50p for productions. There are also pricing strategies aimed at the unemployed, concessions and various others. Additionally, access needs are met with signed and captioned performances, as well as a Deaf Theatre Club.
Sir Harry Burns – an inspiration for the arts and culture sector
From his early days as a surgeon, to his role as Chief Medical Officer, and now as Professor of Global Public Health at Strathclyde University, Sir Harry Burns has spent his career striving to improve the lifestyles of people living in Scotland. He has also most recently taken up a post on the Scottish Governments Council of Economic Advisers (having a public health specialist on the panel is ground-breaking and a world first!).
Check out Sir Harry Burns’ talk at a local TEDx event in Glasgow. Here the professor explored the concept of salutogenesis** and the impact it has on the most disadvantaged members of our community:
Sir Harry Burns also said:
“It is about people’s potential and everyone in Scotland contributing to the max in terms of their artistic, creative and work capacity”
“Is there some other way in which we can invest in the future of young people? Because economic research suggests in the medium to long term there is a huge payback”
“…the days of doing things to communities are past. Instead, the new approach is about doing things with communities…”
For more ideas on how your Arts & Culture organisation can use SIMD 16 to better serve your community and reach a wider audience please feel free to contact Kathryn Ellaway.
* Population based on 2014 NRS small area population estimate (unrevised figures as published in August 2015)
**A term coined by Aaron Antonovsky, a professor of medical sociology. The term describes an approach focusing on factors that support human health and well-being, rather than on factors that cause disease (pathogenesis).
The post SIMD16 appeared first on Culture Republic.
]]>The post Archived: Asking the Right Questions – Intelligence Gathering for Cultural Organisations appeared first on Culture Republic.
]]>
Culture Republic is bringing you a practical research workshop designed for arts and culture organisations, led by Clair Gilchrist, Research Director at Culture Republic.
This one-day workshop will equip you with the essential know-how to take control of your research needs and help your organisation earn more; understand what works and what doesn’t; and move forward with the confidence that comes from building a full, clear picture of your customer environment.
How much research does your organisation need? Do you have the right tools and skills to make the most of the research you have? Choosing methodologies; analysing information; monitoring and tracking performance over time and against targets are all part of the process – but could you be spending your time and money more wisely to deliver more for less? Could you be using research to predict audience behaviours and identify problems in advance? These are just some of the key questions which we will address in this workshop.
You’ll learn how to use research to improve organisational focus, prioritisation and decision making. Austerity has affected every arts and cultural organisation in different ways: we’ll explore ways of stopping old practices and introducing new ones that can make your organisation more efficient, better informed and better prepared for whatever change is on your horizon.
Previous experience of research projects is not necessary.
Who should attend?
• Large or small arts & cultural organisations
• Marketing and leadership teams
• Anyone who has questions about their audience or market and wants to know how to approach getting the answers
You will learn:
• The process of conducting research
• The principles to follow for your research project to have maximum impact
• What to do at each stage of the process
• The secondary sources available to you
• The options available to you for primary research
Feedback from previous sessions:
“This was a really great session, I came away feeling challenged but inspired. Appreciated it being delivered on home turf too, nice not to travel for excellence.”
“Even though we have a course of research in place there was still plenty to take out the session and I was able to get lots of ideas for developing what we are doing.”
Lunch will be provided.
Agenda
10.45 Registration & coffee
11.00 Introductions
11.15 Why research matters & critical success factors
Research planning
12.35 Lunch
13.05 Secondary research
Choosing methodologies
14.25 Break
14.40 Analysing Data
Applying Data
15.20 Discussion and wrap up
16.00 FINISH
Speaker
Clair Gilchrist is Research Director at Culture Republic, managing a wide-ranging portfolio of market intelligence projects, data analysis and research services.She is also the project manager for Culture Republic’s Creative Lives project which focuses on learning and participation in the cultural sector.
If you know others who should attend, please feel free to forward an invitation or tell them about this event.
FAQs
What can I bring to the event?
Please bring your own electrical devices for taking notes.
Where can I contact the organiser with any questions?
If you have any questions prior to the event please contact us on [email protected]
What is the refund policy?
We have a 48hr cancellation policy. If you are unable to attend the event please let us know 48hrs in advance of the event. After this time you will not be eligible for a refund.
The post Archived: Asking the Right Questions – Intelligence Gathering for Cultural Organisations appeared first on Culture Republic.
]]>The post Getting more from Google Analytics appeared first on Culture Republic.
]]>Google Analytics is a great way to help you grow your audience and generate new bookings, review your content strategy and provide insight into your campaigns. We all want to truly find our audience, Google Analytics can help. You should be using it daily, but are you? Make that change today, here are some handy tips:
Ever feel a bit left out of the conversation? Get to know the lingo – it’ll help you understand what GA can do and help you make informed decisions on what the key measures mean. I’ll start with two of the basic measures that often confuse people. Bounce vs. Exit rates.
Google Analytics is a great tool to measure the behaviour of people looking at your website. This is especially useful for your Newsletters. On Google Analytics: Click Behaviour – Site Content – All Pages. On All Pages you can search for keywords on your URL for a specified time period. You can drill down to what content is most popular on your site, what pages put people off, what is the average time spent on the page, how many unique visitors you’ve had. It’s golden information. Everyone has an idea about what content they think works for their audience, THIS IS YOUR EVIDENCE. It helps to shape content strategy going forward.
Top Tip – Give your URL pages unique names. E.g. If you are promoting ‘Google Analytics Advice’ have your URL as www.culturerepublic.co.uk/trends/googleanalyticsadvice (I’ll be checking open rates for this news piece and hope you don’t bounce or exit here, so don’t hurt my feelings :( ) not www.culturerepublic.co.uk/1234242 – this will help you to run a search for it on GA.
Goals will tell Google when something you wanted to happen actually happens. So your websites are likely to be used to generate leads, and/or ticket sales. If you have a website where you sell tickets, you’ll want to create a final thank you or confirmation booking page for visitors to land upon once they have completed a purchase. By setting up a goal to track the thank you page – you can tell as and when someone buys your tickets. Useful for finding out your key sale times and plan to promote events accordingly.
If you would like to find out more about Google Analytics, let’s talk at the Learning Week in November. I’d be happy to take a look at your site and give you some advice. Remember we are here for additional consultancy too. Contact us to discuss.
The post Getting more from Google Analytics appeared first on Culture Republic.
]]>The post Audience Engagement Trends video appeared first on Culture Republic.
]]>Culture Republic was invited to head up a session at The Space Day on Understanding Audience Engagement. Watch Board Member Colan Mehaffey‘s talk in the video above.
The talk looked at three key trends in online audience engagement that are relevant across all sectors of business:
Using data can help you understand your audiences better and build stronger connections. If you want to learn more about this topic or work with us to measure your online impact get in touch. We’re here to help.
The Space Day took place in Edinburgh on 23 August 2016. Billed as a day for creative professionals to explore opportunities of technological and digital developments across arts platforms, it was an opportunity to explore innovations in production, distribution, audience engagement and creative practice.
The event was a co-production between The Space and the BBC Academy. It was supported in part by Creative Scotland and was part of the Edinburgh Digital Entertainment Festival.
Check out the conversation and the highlights from the event on #TheSpaceDay.
The post Audience Engagement Trends video appeared first on Culture Republic.
]]>The post Archived: September First Wednesday appeared first on Culture Republic.
]]>Jodie Wilkinson, Public Engagement Coordinator at Glasgow Film, joins us for this First Wednesday session looking at how a clear focus on equality and diversity produces exciting and challenging results.
Glasgow Film takes an up close and personal approach to audiences and in 2014, thanks to funding from Creative Scotland’s Promoting Equalities Programme, started to identify audiences they wanted to better engage. Three years on and the legacy of this support has enabled Glasgow Film to carve 4 strategic audience development strategies which have strengthened their audience engagement, developed positive partnership working and educated the Glasgow Film team beyond measure.
In this First Wednesday, Jodie will give you the inside scoop on how to practically engage diverse audiences, drawing on her experience at Glasgow Film. The session will help you consider your own audience engagement practice through the lens of Equality, Diversity and Inclusion:
You will learn about:
• Creating inclusive and accessible environments for your audiences
• Increasing target audiences through the use of accessible technology
• Strategy planning versus real-time implementation
• Collaborating and communicating ‘with’ and not ‘on’ your audience
• Being truthful and transparent about required resources
Who should attend:
• Programmers and marketers interested in reaching and working with targeted audiences who have access needs
• Learning teams that want to expand their programme
• Staff who have a passion to integrate greater equalities and inclusion into their working practices but find resistance
• Managers responsible for setting strategic plans and targets who want practical examples they can learn from
The key context for thinking about this work will be the Equality Act 2010.
Jodie will also be joined by Clare McAndrew from Culture Republic who has worked closely with Glasgow Film on the evaluation of their audience development strategies
AGENDA
12.15 – Arrival, brown bag lunch
12.30 – Welcome & introduction
12.35 – Partners introduction round the room
12.40 – Jodie Wilkinson, GFT
13.35 – Clare McAndrew, Culture Republic
13.45 – Q&A
14.00 – End
Jodie Wilkinson, Public Engagement Coordinator, Glasgow Film
Jodie has worked as a drama tutor, theatre maker, performer, project manager and programme facilitator. She studied at the Royal Conservatoire of Scotland and focused on Contemporary Theatre Practice.
At the GFT Jodie is focused on programming accessible events within Equality and Inclusion frameworks, which builds on her experience from her previous post as Creative Learning Programmer at the Arches Theatre. She has worked on creative projects with young people (14-18), young mothers and community groups in Glasgow.
Jodie’s artistic practice also incorporates her experience as a support worker, supporting adults with learning and mental health difficulties.
ABOUT FIRST WEDNESDAYS
Some of the most stimulating sessions take place when there’s the opportunity to step away from the pressure of a busy job, get together with colleagues and share learning.
That’s why we host ‘First Wednesdays’ – a series of topical, bite-sized information sessions taking place on the first Wednesday of each month. They are an open invitation each month for our Partners to regularly drop in our offices to keep up to date with ideas and examples of useful practice we’ve gathered from across the country.
It might be as simple as hearing how other people have successfully tackled the same challenges you face building profitable customer relationships and wider public engagement or learning about the raft of new tools or approaches emerging daily.
Our goal is to inspire fresh thinking, expand current networks and focus on the Most Important Thing … to build new audiences and greater engagement.
If you can’t join us in person, why not sign up for a periscope registration. You will be able to tune in remotely so you can still hear from our speakers from wherever you are!
Join the conversation #1stWed
FAQs
What can I bring to the event?
Please bring your own notetaking devices.
Where can I contact the organiser with any questions?
If you have any questions prior to the event please contact us on [email protected]
The post Archived: September First Wednesday appeared first on Culture Republic.
]]>The post Postcode Infographic appeared first on Culture Republic.
]]>There’s a printable version for users who want a copy to download and keep.
The post Postcode Infographic appeared first on Culture Republic.
]]>The post Research training videos for front of house museum and gallery staff appeared first on Culture Republic.
]]>Surveys will be administered by each organisations’ own front of house staff or volunteers. To support this effort, Culture Republic has produced a series of narrated slideshows on collection methodology and sampling.
The training has been broken up into eight separate sections. Participants are encouraged to watch the whole series. The full training can be undertaken in less than an hour; the total run time for all eight sections is 51 minutes. A text version of this training is available. Please email for a copy of this alternative format.
*The flashcard mentioned in this video is available on this page.
Culture Republic is running an audience research pilot project in partnership with the Audience Agency, helping Scotland’s museums and galleries set their audience profiles in context alongside peers across the UK. Participants become part of a Scotland-wide network of arts venues and organisations, working together to grow our collective understanding of audience behaviours, profiles and motivations around the country.
Together, we will create a new resource for everyone who shares an interest in growing visual arts audiences in Scotland. Combining postcode data, social media information and intelligence gathered through in-venue surveys, we will build a real-time, multi-dimensional picture of where, how and why people engage with the visual arts.
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]]>The post Crossing Borders appeared first on Culture Republic.
]]>Wednesday 13th July
4.45pm to 5.45pm
Edinburgh Festival Theatre, Milburn Foyer
Culture Republic is delighted to host a networking and drinks reception in partnership with our sister agencies The Audience Agency and Audience Northern Ireland at this year’s AMA Conference On a Mission to Matter.
Crossing Borders is designed to help attendees relax after a busy day’s conferencing and meet fellow arts marketers from across the UK. We’ll have delicious mojitos and cool jazz from celebrated musicians Konrad Wisniewski (Tenor Saxophone) Alyn Cosker (Drums) and Paul Harrison (Keyboard) from the acclaimed Scottish National Jazz Orchestra (SNJO).
We’re excited to bring you an augmented reality experience using technology from Creativtek that you’ll definitely want to see. Attendees that engage with the AR will have a chance to win a bottle of Glengoyne 15 year old single malt by participating in our photo contest.
Registration for this event is through the AMA. Simply tick Crossing Borders when you sign up for your parallel sessions.
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