Audience Data
Getting more from Google Analytics
Day 1 of our Learn from Us Week series. Today the topic is getting better with Google Analytics. How can your business change and change again fast with these top tips.
Audience Engagement Trends video
Culture Republic was invited to head up a session at The Space Day on Understanding Audiences. Watch Board Member Colan Mehaffey’s talk in our video from the day.
Postcode Infographic
Postcodes are powerful tools. Learn how they work and why they matter to you in our new infographic. If you work in marketing, fundraising or learning there is a lot of insight you can get from a postcode!
Research training videos for front of house museum and gallery staff
As part of the Visual Art Scotland Pilot Project, Culture Republic are piloting an audience survey. It will allow participating organisations to compare their audiences with peers in Scotland and across the UK at the touch of a button. Because surveys will be administered by each organisations’ own Front of House staff or volunteers Culture Republic have produced this series of training videos for all participants on collection methodology and sampling.
Crossing Borders
Culture Republic is delighted to host a networking and drinks reception in partnership with our sister agencies The Audience Agency and Audience Northern Ireland at this year’s AMA Conference On a Mission to Matter. We’ll have delicious mojitos and cool jazz from the acclaimed Scottish National Jazz Orchestra.
Impacts of non-traditional performance spaces at the Playhouse
Last year Edinburgh Playhouse started using their The Boards restaurant area as a regular Fringe venue during the festival. We worked with them to identify what impact this had.The research showed that it is possible to attract an entirely new audience for events.
Families Population Profiles: The Essentials
There are over six hundred thousand families with children living in Scotland and many of them are looking for positive, enriching family experiences that they can share.
How to get started with Marketing Automation: April’s First Wednesday
Marketing Automation allows you to communicate with your clients in ways that are responsive, and build trust and loyalty amongst your users. But how does it work, and how do you get started? For April’s First Wednesday we invited digital marketing experts from Whitespace to show us how.
Are you a safe harbor on these data shores?
The Safe Harbor agreement has been over turned. What should you do? Don’t panic, says the ICO.
Luminate, Scotland’s creative ageing festival
Luminate, Scotland’s creative ageing festival, takes place across Scotland each October. We worked with the festival on a programme of research to evaluate their audiences and their experiences.
Is your website working hard enough? February’s First Wednesday
When it comes to improving the performance of a website, finding where to start is often the hardest part of the process. At February’s First Wednesday Brian Tait took us through some of the most common questions and issues that trigger thoughts of a new website.
Older People Population Profiles: The Essentials
In 2011 there were one million people of pensionable age in Scotland, and that number is growing. Our Population Profile on older audiences provides facts, figures and case studies to support arts organisations working to engage Scotland’s older population.
Deprivation Population Profile: The Essentials
Deprivation happens when people or places face a series of problems including unemployment, poor education, low income, poor housing, high crime or ill health. These PDF fact files are designed to help you understand and connect with socially excluded audiences in Scotland.
Visual Arts Scotland: grow your audience with our new research project
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This new pilot project to map, measure and grow audiences for museums and galleries in Scotland launches in January 2016. Now’s the time to get involved! Start the New Year with new audience insights, and compare your visitor profile with peer venues throughout the UK.
Mapping Scotland’s Audiences
We’ve combined data from the Scottish Household Survey, Scotland Census and TGI Surveys to create an interactive map that reveals at a glance the differences in demography and cultural engagement across Scotland’s 32 Local Authority areas.
Email marketing: what we learnt at November’s First Wednesday
November’s First Wednesday for Culture Republic partners was all about email marketing. Stephanie Lindsay of Dog Digital explained how creative and well planned email campaigns can produce significant results and be a complimentary channel for your marketing mix.
Podcast – Scotland’s Ageing Audiences
In November, Culture Republic looks at how Scotland’s artists and arts organisations are engaging with older audiences in Scotland. This episode features interviews with Martha Pollard from the Scottish Poetry Library on the Living Voices project and Emma Young from Dance House on the Still Dancing performance group.
Population Profiles
Culture Republic Population Profiles are a series of six practical fact files, designed for anyone involved in marketing, programming or producing work for Scottish audiences.
Working with Glasgow Film Theatre
Glasgow Film Theatre is doing a great job of making themselves more accessible to a wide range of audiences. We worked with them to evaluate the success and reach of their existing access and equalities measures and to scope further audience groups with potential for increased engagement.
Efficient target marketing
Asking the right questions and gathering useful information is key to creating efficient market segmentation. PatronBase were our Future of CRM & Ticketing event sharing their knowledge and experiences of audience segmentation for target marketing and getting the best use out of CRM systems.
Data Protection – what you need to know
Data protection is an ongoing responsibility that arts and cultural organisations need to keep on top of. The Information Commissioner’s Office were at our CRM event discussing the eight principles of the Data Protection Act 1998, and how you can put them into practice to keep both the regulator and audiences happy.
Implementing new data systems
Introducing any new system of data capture and management can feel overwhelming. Circle Interactive will be at our upcoming CRM event to discuss how to avoid the common challenges of database implementation.
CRM and the future of fundraising
Membership schemes can offer a sustainable funding stream, build a community of supporters and provide a source of regular repeat visitors for arts organisations. Successful membership schemes, however, need a strong CRM strategy behind them.
Introducing the Culture Republic Conference: ACCESS ALL AREAS
Access All Areas is a one-day conference from Culture Republic, bringing speakers from across the UK to show that when cultural leaders, artists and entrepreneurs act in the interests of everyone, creative inspiration and engagement grows.
Edinburgh | 29 October | #CRConf15 | #OneAudience
Disability in Scotland
Based on data from the last Scottish census, 20% of people living in Scotland have a long-term activity-limiting health issue or disability. This equals about 1.04 million people.
Flashcard for Visual Arts Scotland Pilot Survey
As part of the Visual Art Scotland Pilot Project, Culture Republic are piloting a short, in-venue audience survey that will explore visitor profiles and motivations in partnership with the Audience Agency. It will allow participating organisations to compare their audiences with peers in Scotland and across the UK at the touch of a button. Some questions in the core […]
VIDEO Intro to CRM (Thinking Out of the Box 2 of 5)
This video summarises Thinking Out of the Box’s first session of the day. It introduces and demystifies data collection techniques.
VIDEO Realistic Data Collection (Thinking Out of the Box 5 of 5)
The Realistic Data Collection video includes a workshop session on data collection techniques and highlights some of the pitfalls that can result from poor data collection or flawed assumptions.
VIDEO Data Utopia (Thinking Out of the Box 4 of 5)
The key issues in Data Utopia were how arts organisations could put the data they are holding to work, how and why to join up data.
VIDEO Dispelling Myths and Defining CRM (Thinking Out of the Box 3 of 5)
This video highlights that CRM is really about the audiences that arts organisations are serving. It is about people not about systems or technology.
Thinking Out of the Box event videos
Five videos summarising the content from Thinking Out of the Box, Culture Republic’s CRM and ticketing masterclass with Andrew Thomas of The Ticketing Institute.
VIDEO Thinking Out of the Box Trailer (Thinking Out of the Box 1 of 5)
A three minute video that summarises the key issues and learnings from Culture Republic’s Thinking Out of the Box event. It includes perspectives from the participants and highlights from the day’s events.
Top three tips for data cleansing – June’s First Wednesday
Data is one of your most precious resources and assets – but only if you look after it and make sure you keep it in good working order. June’s First Wednesday was all about cutting out the noise that surrounds data marketing, and making the right decisions to keep your database in order.
Mapping Leith’s cultural resources and creative industries
Leith Creative is a cultural mapping research project being co-delivered by LeithLate and Citizen Curator, looking at cultural resources and creative industries within the Leith area.
Arts & Business Scotland Development Forum (Borders)
Culture Republic is pleased to be speaking at the upcoming Arts & Business Scotland Development Forum in the Borders. Join us Thursday 21 May 2015 at Volunteer Hall, St John Street, Galashiels TD1 3JX.
Coming soon to a venue near you – four workshops from Culture Republic
We’re delighted to introduce our 2015 programme of practical touring workshops, bringing essential training and networking opportunities to a venue near you.
Thinking Out of the Box
Our recent CRM and ticketing event was to convened a full day event to look practically at customer relationship management systems use to find ways for organisations to use the systems and information that they already have better.
New Mosaic For the New Scotland Revisited – March’s First Wednesday
March’s First Wednesday for Culture Republic Partners revisited the New Mosaic Scotland classifications and types at this sell out event – proving once again that the key to understanding your audience is understanding the population your audience is drawn from.
Shaping the future with Creative Lives
On 14 January 2015 Culture Republic hosted a session with the Creative Lives participants, inviting them to feed back on their experience of the project and to take an active role in shaping the vision for Creative Lives’ future development as we head into 2015.
New Mosaic For The New Scotland – February’s First Wednesday
If you want to understand your audience, you need to understand the population that your audience is drawn from. February’s First Wednesday event for Culture Republic partners explored the new Mosaic classifications, revealing how getting to know the new groups and types can help you design your programming and activity to meet and match the needs of specific population groups around you.
Location, Location, Location
The Collective Gallery’s move has transformed their audience profile, drawing in brand new audience segments and driving a vast increase in the overall visitor numbers.
Event Evaluation 360 for events & festivals
In response to increasing demand, we’ve created the Event Evaluation 360 package: an affordable four-part research solution developed with the specific needs of Scotland’s events and festival producers in mind.
Widening Audiences and Deepening Relationships
Armed with the right market intelligence, every cultural organisation in Scotland has the potential to understand and engage with the public more widely and more deeply in ways that get results.
Festivals In Fife Economic Impact Research
Festivals in Fife’s research project is mapping the economic and social impact of ten festivals and demonstrating the range of impacts the festivals have in the community and local economy.
No box office? No problem.
Catherine Wheels is a great example of a touring company that have found effective ways of getting to know their audiences without having their own box office.
If data is currency, how much have you got in the bank?
Data is currency. Handled with purpose and a little creativity, it can help you tell stories, solve problems and make new connections.
Scotland’s new Mosaic: picking up the pieces
Knowing your customers’ postcodes unlocks a wealth of data that can help you understand their characteristics, lifestyles and behaviours. Mosaic Scotland has launched their new improved classification system and the quality and accuracy of this information has just taken a big leap forward.
Festival facts: spotlight on East Neuk Festival
We talk to Svend Brown, Artistic Director of the East Neuk Festival, about audience data and what it means for him.
Not just bums on seats – CRM & Ticketing masterclass
Everything you always wanted to know about the power and potential for customer relationship management tools from the experts at the Ticketing Institute.
Singing makes people feel good
The Big Big Sing’s big idea was to have a positive impact on participants’ well being and the results from Culture Republic research are cause for optimism.
Widening access to the youth market
Interested in connecting with young people? The findings from Culture Republic’s research with Scottish Ballet tell a story relevant to all art forms.
Who lives in a house like this?
Accessing really good quality, reliable information about the population around your organisation or venue is not as difficult as you might think.